Experience true realism with the Duel Yo-Zuri R1355-NTS 3Db Jerkbait. Built by Yo-Zuri in Japan, this lure blends lifelike paint, precise movement, and a compact 110mm body to tempt bass, pike, and other predators during both casting and trolling scenarios. Engineered to deliver convincing...

Overview Meet the Yo-Zuri 3DB Jerkbait 110 SP, a suspending hardbait that blends a lifelike minnow profile with precise, action-forward motion. Built on Yo-Zuri’s more than 50-year legacy of quality, this lure aims to help anglers fish with confidence by offering realistic appearance and...

Meet the Yo-Zuri RattlN Vibe Mini 40mm WonderbreadThe Yo-Zuri RattlN Vibe Mini is a compact, versatile lure designed to attract a wide range of fish from perch and crappie to walleye and bass. Its Wonderbread color pattern pairs high visibility with realistic contrast, helping...

Meet the Duel Yo-Zuri 3DB Jerkbait 110 Suspending Clear Pro Blue, a 1/2 oz lure crafted to deliver precise, lifelike action in bass-filled waters. Its minnow silhouette and flat sides promote a natural profile, making it ideal for stop and go retrieves, pauses, and...

Overview Yo-Zuri brings more than five decades of lure making to the water with the R1369-HGSH 3D Inshore Topknock Pencil. This 125 mm (5 in) model blends a lifelike 3D finish with inshore sighting and sound, crafted to deliver a balanced surface profile that...

Meet the Yo-Zuri 3DB Jerkbait 110, a compact suspending lure built to mimic a thriving minnow with a lifelike presence in the water. Weighing about 1/2 oz and measuring 4 3/8 inches, it blends a slender profile with a subtle wobble that anglers often...

OverviewThe Duel Yo-Zuri Mag Popper F130mm Bone is a high-performance topwater lure designed to deliver dramatic surface action. Its oversized, water pushing face creates a bold wake and audible pops that attract attention from wary predators. The bone finish provides a natural look under...

Overview The Duel Yo-Zuri Mag Popper F 130mm Pearl Red Head is a topwater lure designed to create bold surface action. Its Pearl Red Head finish offers high visibility across a range of water conditions, helping you track the lure while enticing curious gamefish...

Overview Games of water light the surface as this lure moves. The Savage Gear Pulse Tail Bluegill Loosebody is built from detailed bluegill scans and a photoprint design, delivering convincing realism in both color and texture. The look is meant to mirror a real...

Overview Meet the Yo-Zuri RattlN Vibe Mini 40mm Luminescent Perch, a compact lure built to spark action in freshwater environments. Its diminutive size hides a versatile performer that can target perch, panfish, walleye, crappie, pike, and bass alike. The small profile reduces drag and...

Overview: Heddon Magnum Hellbender Deep-Diving Lure The Heddon Magnum Hellbender in silver brings a classic, time-tested profile to modern casting and trolling. Its heart-shaped lip crafts a distinct wide-wobble that water and sun can read from a distance, inviting curious bites from a variety...

The Heddon Magnum Hellbender has a storied past in freshwater angling, dating back to the late 1950s. This deep-diving lure blends the classic Hellbender heritage with a modern design that seeks out depth and structure where game fish often hide. The result is a...

Meet the Eagle Claw Trout Tackle Kit Designed as a compact, 68-piece solution, this kit helps you gear up for freshwater trout and beyond. It’s built to support an enjoyable day on the water, with the simplicity of adding your rod, reel, bait, and...

The Northland UV Buck-Shot Rattle Spoon combines a compact 1/8 oz profile with a bold brass rattle and a shimmering UV finish. The holographic baitfish body reflects light from every angle, creating unpredictable flashes that grab attention in clear water and the dim glow...

Overview The Rapala Deep Tail Dancer 11 Purpledescent is a 4.375-inch deep-diving lure designed to reach the mid-water column with pronounced tail action. Its banana-style body pairs a lifelike wounded-minnow profile with a wide tail that creates inviting movement, inviting anglers to imagine a...

Yamamoto Kut Tail Worm: refined finesse for subtle presentations The Yamamoto Kut Tail Worm in Green Pumpkin with Red Flake and Fading Watermelon Laminate is engineered for finesse fishing. The slender profile combined with a uniquely shaped tail delivers a gentle, lifelike action as...

Overview The Yamamoto 7.75-inch Kut Tail Worm in Black Blue Flake is engineered for finesse fishing where subtle motion matters. As the largest model in the Kut Tail lineup, it presents a bold presence while preserving finesse options. Its cut tail generates a fluttering,...

Overview The Jackall Rhythm Wave 4.8in Sexy Pink Smelt is designed to deliver a balanced wobble that stays lively without overpowering your retrieve. Its versatility shines as you switch between no-sinker rigs, weighted hooks, and finesse downshots, making it a flexible choice for many...

Overview The Northland Buck-Shot Rattle Spoon in a 3/8 oz package brings together toughness, visibility, and data-driven lure design for ice fishing. The Super-Glo Chub finish lights up in dim conditions, helping anglers track the lure and gauge line activity. A built-in rattle adds...

Effortless, year‑round wildlife attraction Boss Boar Sweet Berry Molasses is a ready‑to‑use 1‑gallon liquid attractant designed to pair with existing mineral sites and natural game trails. Its dense berry aroma, paired with the sweetness of molasses, creates a scent signal that draws hogs, bears,...