Meet the Duel Yo-Zuri F1165-BT Pins Minnow, a compact hard lure built to deliver a convincing swim and lifelike presence in the water. At 70 mm (2-3/4 inches) and with a balanced profile, this lure is designed for versatility across many fishing scenarios. From...

Overview The Dardevle Brass Back 1 oz Spoon blends a storied design with practical modern appeal. Crafted with a hammered brass body, this spoon is built to stand up to repeated casts and retrieves, offering durability you can trust season after season. Its compact...

Zoom Bait Big Critter Craw Bait — Pack of 10 When bass fishing calls for a larger profile with lifelike action, the Zoom Bait Big Critter Craw delivers. The 5-inch craw features precision molded claws that pulse with every retrieve, creating visible water displacement...

Strike King Red Eyed Shad Tungsten 2 Tap: a refined lipless crankbait experience The Red Eyed Shad Tungsten 2 Tap builds on the trusted lipless crankbait platform with a dedicated tungsten sound chamber. This feature delivers a distinctive double tapping cadence designed to cut...

Meet MAGIC Worm Bedding Designed for clean handling and reliable performance, MAGIC Worm Bedding is a practical choice for fishing bait worms. The material stays neat and is easy to work with, making worm preparation simpler whether you’re at home or on a day-by-the-water...

Smelly Jelly Pro Guide Formula, Bass Feast When you crack the cap on the 4 oz jar, a bold, briny aroma fills the air. The scent is the essence of the bait itself, blended into a jelly base with a thick, Vaseline-like consistency that...

Meet the Rapala Skitter Walk 08: a topwater lure engineered for lifelike action Designed to mimic wounded or fleeing baitfish, the Skitter Walk 08 combines a classic walking-the-dog cadence with modern detailing. Its balanced weight distribution helps the lure stay upright, while a discreet,...

Overview The Luhr Jensen K9X Kwikfish X-Treme Rainbow Trout lure is crafted for anglers seeking depth, stability, and reliable action in varied conditions. Built with modern manufacturing and testing rituals, this lure features precisely tuned body parts that deliver controlled, repeatable motion beneath the...

Overview Elevate your shallow-water presentations with the Savage Gear TPE 3D Crab fishing bait. This fast-sinking swim lure is designed to resemble a real crab in both look and motion, drawing attention as it bounces along the bottom. Its lifelike profile is informed by...

Overview Turn heads in shallow water with the Savage Gear TPE 3D Crab swim bait. Built from a tough TPE composition and shaped from a high-fidelity 3D scan, this lure delivers a crab-like silhouette and a convincing bounce as it glides along the bottom....

Meet Smelly Jelly Pro Guide Formula Smelly Jelly Pro Guide Formula pairs concentrated forage essences with a durable jelly base, designed to cling to lures and stay effective through multiple casts. Packaged in a 4-ounce jar, it’s crafted for anglers who rely on scents...

Versatile trailer action for jigs and spinner baits Elevate your lure setups with the Zoom Bait Junior Super Chunk. This compact 3-inch trailer pairs seamlessly with jigs and spinner baits, delivering a lively profile that enhances your presentation. In a six-pack, the Flippin Blue...

Realism that stands out on the water The Savage Gear Real Eel Pre-Rigged bait uses a 3D scanned profile to deliver convincing eel-like contours and a natural silhouette. The olive brown pearl finish helps it blend with a range of water conditions, making it...

Overview Designed to complement Savage Gear Sand Eel bodies, the Sandeel Jig Head blends a clean unpainted finish with lifelike details to help entice strikes. The silhouette is balanced for smooth action with soft plastics, delivering a cohesive presentation across varying water conditions and...

Meet the Northland Tackle Mini Predator Rig In the world of predatory fishing, small gear can punch well above its weight. This rig brings purpose-built strength to a compact 7-inch leader, designed to stand up to toothy targets while keeping rigs streamlined and easy...

Overview Meet Major Craft's Jigpara Slow Livebait 10g, a compact lure designed to cut through water with a crisp, high-pitch retrieve and a deliberate, leaf-like descent. The balance sits slightly toward the rear, helping the lure maintain a natural stance for long casts and...

Overview Meet the Major Craft Jigpara Slow Livebait 30g, a thoughtfully designed slow-pitch lure built to deliver compelling water-time action. Its oval-shaped body is engineered to slash through water with a crisp high-pitch motion while tracing a graceful, leaf-like descent. This combination aims to...

Looking for a crab bait that delivers on both appearance and action? The Savage Gear TPE 3D Crab Bait weighs 1 oz and uses a real crab inspired profile that dives, darts, and scuttles with a convincing bottom presentation. A quick sink helps reach...

Premium micro livebait for ultra-light shore casting Meet the Major Craft JPM-7L084LIVESABAUV Jigpara Micro Livebait, a 7g standout designed for delicate, precise presentations along the shore. The LIVEBAIT color debut adds a natural, reflective glow that can catch the eye in various light conditions,...

Overview The Major Craft Jigpara Slow Livebait 10g is engineered to deliver a distinctive water action: its oval body creates a sharp, high-pitch slash and then settles with a deliberate, leaflike fall. This combination aims to entice subtle strikes across a range of conditions,...