IntroductionThe Rapala Original Hot-N-Tot 07 Hot Tiger is a classic diving lure engineered to tempt predatory fish with its vivid color and balanced action. Built for durable use, it remains a staple in many tackle boxes across seasons.Color and PatternThe Hot Tiger palette combines...

Daiwa Yamamoto Neko Fat 5 — 306 Natural Shad NF-5-306 In collaboration with Gary Yamamoto, this exclusive soft plastic bait is crafted for the Neko rig finesse approach. The combination of a nail weight and a supple body creates a deliberate, slow fall and...

Overview The Rapala RipStop Deep 12 Silver is a purpose-built deep-water lure crafted for anglers who chase action in lakes, rivers, and coastal pockets. Its durable 2-part plastic body pairs with an integrated lip to deliver a controlled dive and reliable casting performance from...

Bandit Lures Walleye Shallow Minnow Jerkbait Meet the Bandit Lures Walleye Shallow Minnow Jerkbait, a slender 4 3/4-inch hardbait designed to tempt a broad range of predator species. The gold body with a classic black back catches light and stands out in both stained...

The Googan Baits Lunker Log 6in Junebug is a premium soft plastic stick bait designed for finesse fishing. Its supple material and tapered profile deliver a natural, inviting shimmy that feels smooth on the line, helping you dial in subtle take cues without overwhelming...

Overview The Rapala Jointed Shad Rap 07 in Bleeding Copper Flash brings a classic, trusted silhouette into a modern, jointed body. Its design blends a lifelike wounded-minnow profile with a bold color flash, aiming to trigger predatory instincts in a variety of freshwater setups....

Overview Meet a spinnerbait built for versatile fishing across varied waters. The War Eagle Custom Lures Painted Head Spinnerbait blends a vibrant chartreuse palette with an epoxy-coated head and dual Willow Leaf blades. This combination creates a highly visible target in stained or muddy...

Overview Meet the GEECRACK Worm Caterpillar 60mm Blue F, a rubber-tuned lure crafted to mimic a lively caterpillar. The material stretches with eight-direction flexibility, producing a natural flow on the surface and a convincing subsurface glide. This design supports a caterpillar-like motion that draws...

The X-Rap Jerkbait 08 in Yellow Perch: Lifelike Minnow Action The X-Rap 08 is crafted to imitate a nimble minnow, featuring a compact, tapered silhouette and a textured translucent body. Prominent scales and a lateral line catch and reflect light, giving the lure a...

OverviewDiscover the XhuangTech 3PCS Soft Crawfish Lures, a three-pack designed to mimic natural crawfish movement in both fresh and saltwater. The hollow bodies sink with purpose and create soft turbulence that catches the eye of following predators. Built for reliability, these lures balance lifelike...

Experience realistic topwater action The Lunkerhunt Popping Frog is engineered to grab attention at the water's surface. Its concave face pushes water, creating popping and spitting sounds that attract bass from nearby cover and open water alike. The Sierra color adds a visual cue...

Shallow Water Bass Ready: Bandit Lures Series 100 Crankbait The Series 100 crankbait from Bandit Lures is a compact 2 inch lipless-style lure designed for skinny water and tight cover. Its 1/4 oz weight pairs with a butyrate body to produce a distinct, subtle...

Meet the Jackall Deracoup 3/4oz Silver The Deracoup 3/4oz Silver is a compact lure designed to feel balanced in hand and respond quickly to your retrieve. The 3/4 oz weight offers versatility across casting distances and retrieves, while the silver finish reflects ambient light...

Sumo Spoon: A versatile bait spoon built for responsive action The Sumo Spoon from Catfish Sumo is a compact, 1 5/8-inch bait spoon designed to deliver practical baiting power without slowing you down. Its bright white finish and practical size aim to make it...

Meet the Yum Lures Money Minnow, a premium soft plastic swimbait designed to handle a variety of fishing scenarios with confidence. The Money Minnow captures a lifelike baitfish profile in a soft, responsive body, offering a natural feel and convincing action that can attract...

Overview The Sumo Spoon from Catfish Sumo delivers a compact, field-ready bait spoon designed to maximize bait efficiency and action. At 1 5/8 inches, this single spoon balances weight and motion to support productive days on the water. Crafted with top-quality components, it’s built...

Reaction Innovations SKD-025 Skinny Dipper in Sprayed Grass The SKD-025 Skinny Dipper is a soft plastic lure designed to excel around a variety of underwater structure. In vegetation, you can rig it weedless to glide over grass beds or add weight to swim it...

Meet the Sumo Spoon Designed for catfish anglers seeking dependable bait-loading and consistent action, the Sumo Spoon blends rugged build with responsive motion. This 1 5/8 inch spoon is built to handle repeated casts, dense bait schools, and long days on the water. Its...

Overview Designed in collaboration with the legendary Mike Bucca, the Catch Co Baby Bull Shad brings a compact, lifelike swimbait to bass anglers. This lure blends a small, versatile profile with convincing swimming motion, built for durability and repeated use across seasons. Whether fishing...

Overview The Rapala Jointed 13 Yellow Perch lure brings a lifelike baitfish profile to the water, with a jointed body that produces nuanced swimming and a distress-style action. Its versatility lets you fish it from surface to mid-depth, echoing the familiar timing of the...