Meet the LC 1.5 Silent Crankbait from LUCKY CRAFT, a compact 2-3/8 inch floating squarebill designed for freshwater anglers chasing bass, pike, and trout. In chartreuse shad, its silhouette pops against clear, stained, or murky water, inviting a closer look from lurking predators. The...

Reimagined action in a compact packageThe Keitech FS28476 Fat Swing Impact Pro in Blue Shiner delivers a compact 2.8-inch profile that combines balance, motion, and versatility for a wide range of retrieves. Keitech’s two-tone color injection uses several salted plastics to achieve a truly...

Overview Blue River Carp Blood Scented Cut Bait comes in a convenient 7oz resealable package, offering preserved pieces with varied size, shape, and color. Each piece is designed to be roughly 1" wide by 2" long, making it simple to tailor your rig on...

Spotlight Minnow overview The Spotlight Minnow from Big Bite Baits is built with forward facing sonar anglers in mind. Crafted with input from pro Drew Gill, it emphasizes action and reliable hookups. The Smoke Shad color provides a balanced profile that shines through different...

Overview Berkley Garj8 Gulp Alive Recharge Juice 8oz is designed to pair with Gulp! and Gulp! Alive! bait, adding a natural scent and subtle flavor that complements the bait’s appeal. The 8 oz bottle is easy to grip and fits neatly in a tackle...

Overview The Bill Lewis Big GIZZ delivers a bold, lifelike presence with versatile action designed to intrigue big bass. At 6 inches and weighing 2-3/16 ounces, this lure mimics a gizzard shad with a believable profile and subtle presence that anglers can fine-tune across...

Meet the Bill Lewis Big GIZZ The Big GIZZ is built for big bites. At 6 inches, this lifelike gizzard shad imitator brings a realistic presence to the water, capable of mimicking multiple forage profiles in one lure. Its versatility shines as it doubles...

Overview Meet the Mirrodine XL, a heavier addition to the Mirroring family designed for powerful casts and provocative water action. This suspended twitchbait features a wide, realistic baitfish profile that invites aggressive strikes while maintaining a controllable sink rate similar to the brand’s famed...

Meet the Bill Lewis Hammer Flat Crank 3/8oz Fire Craw The Hammer Flat Crank is built to trigger bites when fish are hardest to fool. Its flat-sided body creates a tight wobble that shines in cooler water or high-pressure conditions, while the 3/8 oz...

Overview Meet the Bill Lewis Baby Bubbler, a compact topwater lure designed for anglers of all skill levels. With a 2-inch profile and a balanced 9/16 oz weight, this plopper-style bait is easy to cast and execute, delivering an engaging surface action that can...

Meet the Mongrel 115: a Hybrid Walking Frog The Frog Factory Mongrel 115 redefines topwater reach by combining two proven designs into one versatile lure. Its hollow body helps it glide through dense vegetation with a natural frog silhouette, producing sharp pops and a...

Product overview The Owner American 5151BK-044 Shaky Head is a precision rig designed for finesse soft plastics. Built with TwistLOCK Centering Pin Spring (CPS) molded into the lead, it lets you secure small baits by inserting the pin into the nose and twisting onto...

Lifelike distress action in a compact two-inch lure The Rapala Jointed 05 Brook Trout lure packs authentic baitfish appeal into a small package. Its jointed body creates a natural, sinuous motion that mimics a distressed baitfish, a movement many predators instinctively notice from the...

Built for finesse fishing on the water On the water, the gear you choose affects how a presentation lands. The Owner American 5151BK-034 blends rugged durability with precise action, using high carbon steel for lasting strength and a matte black finish that resists the...

Meet the Spotlight Minnow The Spotlight Minnow from Big Bite Baits is built with forward-facing sonar in mind, offering a blend of action and realism that helps it stand out in clear water and pressured fisheries. Designed by pro angler Drew Gill, this lure...

Overview The Bill Lewis Big GIZZ 2-3/16oz Numb Shad is engineered for big bites. Measuring 6 inches, it presents a lifelike gizzard shad profile designed to attract trophy bass across lakes and rivers. This lure blends a bold on-water presence with adaptable action, giving...

Overview Meet the Northland Tackle Jaw-Breaker Spoon, a 1/2 oz top-water lure designed to glide through dense vegetation with minimal snagging. In the Black Shiner color, its compact brass body creates a bold silhouette on the water’s surface, inviting attention from big bass, northern...

Overview Discover Circle B Tackle’s nickel smooth trolling spoon—a high-quality blank designed for DIY lure makers. This 10-pack features a bright nickel finish with a mirror-like polish that catches light as you navigate water, helping create a enticing fluttering presentation. The blades have smooth,...

Overview Discover the Live Target Baitball lure in a compact profile that blends a lifelike silhouette with a reflective finish. The Small Green Pumpkin-Silver color combo is designed to catch attention during retrieves and provoke curious strikes. At 3/8 oz, this lure balances weight...

Overview The Bass Assassin Shad-8 is a versatile 5-inch soft lure designed to perform across saltwater and freshwater environments. Sold per bag in a classic Black Shad color, this lure features a distinctive forked tail that creates inviting tail action and a lifelike profile...