The LUCKY CRAFT Pointer 78SP is a compact 3-inch jerkbait designed for freshwater anglers who chase bass and trout with precision and confidence. Its lightweight profile and precisely tuned suspending action let the lure hover mid-water, slowing down or tightening up as you retrieve,...

LUCKY CRAFT Staysee 90SP V2 — Deep-Diving Jerkbait for Freshwater Lakes and Rivers The Staysee 90SP V2 is a 4-inch suspending jerkbait engineered to reach 8–10 feet of water and hold in the strike zone as fish move through deeper structure or during cold-water...

The Rapala Original Floater 13 Vampire is a 5.25-inch lure designed for versatile, responsive fishing. Its lifelike minnow profile and buoyant balsa body deliver a distinctive wounded-minnow action that many anglers recognize as a trigger for predatory strikes. The classic Vampire pattern adds a...

Overview The Rapala Shad Rap Lure 08 is a time-tested freshwater crankbait designed to mirror the look and movement of common baitfish. Crafted from premium balsa, this lure delivers a crisp, lifelike action whether you cast along shoreline cover or troll along structure. Its...

Overview The Duel Yo-Zuri 3DB Pencil Popper is a topwater lure designed for surface-oriented fishing. Its floating profile and side-to-side walking action create a visible wake that can help you attract attentive fish. The Ghost Pearl Shad color adds brightness and contrast across a...

OverviewThe Yo-Zuri 3DB Pencil is a floating lure crafted for versatile casting across a range of water conditions. Sized at 125mm (5 inches), it presents a balanced profile that evokes a Gizzard Shad in motion. The buoyant design lets you control depth and retrieve...

Immersive realism meets versatile performance The Yo-Zuri 3DB Pencil floats with a compact 4-inch profile, designed to mimic a live baitfish in water. Its 100 mm form is easy to cast, handles a variety of retrieves, and presents a natural silhouette at multiple depths....

Overview Meet the all-new Yo-Zuri Hydro Minnow LC, a floating minnow-style lure designed to mimic a range of baitfish with a lifelike silhouette and natural action. Built to perform in demanding conditions, this lure is crafted to cast far and present a convincing profile...

Elevate panfish and crappie fishing with the Bass Assassin Saltwater Curly Shad-10 (Opening Night), a 4-inch lure designed for jig use The 4-inch curly shad shares the classic body profile of the 1.5-inch shad but adds a curling tail that enhances water movement. As...

OverviewThe Challenge Plastics Minnow Bucket is a practical, economical 4-quart container designed for fishing days and casual storage. It offers a lightweight, durable alternative to Styrofoam while keeping contents secure and easy to access. With a bright red lid for quick visibility and a...

Overview The Rapala Shad Rap 08 perch is a classic hardbait designed to resemble common baitfish found in waters worldwide. Built from premium balsa, this lure blends buoyancy with a crisp, responsive action that appeals to a wide range of fishing styles. Action and...

OverviewIntroducing the LURESMEOW Jerkbait Lures, a versatile 10-piece top-water set designed for both freshwater and saltwater adventures. Each lure measures 9 cm (3.54 inches) and weighs 8 g (0.28 oz), balancing a nimble feel in hand with dynamic action in the water. The box...

Enhance Your Saltwater Setup with KTGCOZS Shrimp Lures This pack delivers a collection of ten soft plastic shrimp lures designed for saltwater fishing. The vivid color options are crafted to stand out in varying water conditions, from sunlit flats to shadowy channels. The soft,...

Meet the Saltwater Super Spook by Heddon The Saltwater Super Spook is Heddon's rugged saltwater variant of the famed Zara Spook family. At 5 inches, it presents a substantial topwater profile designed for close-range commotion and long-range casts alike, built with saltwater-grade hooks and...

Overview The Laxygo 10 Packs Sabiki Rigs bring a compact, ready-to-use rig system designed for both freshwater and saltwater adventures. Each setup blends a traditional rigging approach with glow beads and reflective components to help small baitfish appear more enticing under varied lighting. With...

Overview Designed to start working the moment it hits the water, Kalin's Mogambo Grub delivers a lively presence that seasoned anglers recognize as soon as the lure enters the scene. The 6-inch yellow grub is easy to spot across varying water colors and conditions,...

Meet The Padder: a padded bucket lid that adds comfort and practicality The Padder from Bucket Lidz sits on your standard bucket to create a soft, supportive seat and a ready-to-use lid. The green frame pairs with a black padded surface for a tactile,...

Overview As temperatures rise and the topwater bite heats up, the Rat-L-Trap Floating offers a versatile tool for anglers. This lipless lure from Bill Lewis Lures combines a tight-wiggle, vibrating action with a floating profile that plays well around docks, standing timber, and weed...

Overview The LUCKY CRAFT LC 1.5 Silent Crankbait is a compact freshwater lure designed for precise casting and shallow-water versatility. Measuring 2-3/8 inches, it features a floating body that rides just beneath the surface, ideal for targeting bass, pike, and trout near structure. The...

Realistic surface lure with walking-the-dog appeal The Rapala Saltwater Skitter Walk 11 is a compact, surface-focused lure designed to cover shallow flats and near-structure zones. Its effortless pump-and-reel rhythm helps you explore water for signs of feeding fish, delivering a believable glide that mimics...