Refined action for versatile fishing The Z-Man CBJH12-10 Chatter Bait Jack redefines how a bladed jig behaves on the water. Built around a flat-bottom head and a low center of gravity, this lure starts vibrating quickly and then sways in a frantic, side-to-side motion...

Overview The VMC Tungsten BugBite Jig is built for ice anglers who want to reach and hold the strike zone with precision. Its high-density tungsten body sinks quickly and remains down there where finicky panfish, crappie, bluegill, perch, and trout patrol. Design and Performance...

Overview Designed by Elite Series pro Brett Hite in collaboration with Evergreen International, the Z-Man ChatterBait Jack Hammer combines a patented bladed swim jig design with a stainless hex-shaped ChatterBlade. This setup is engineered to begin vibrating quickly and to move with a distinctive,...

Why tungsten density matters for forward-facing sonar The Queen Tackle Tungsten Rollin Strollin Ball Jig Head centers on a dense tungsten head designed to deliver quick, clear responses on forward-facing sonar. The weight creates a compact, steady profile that helps you feel subtle line...

OverviewDesigned for tournament-level performance, the LUCKY CRAFT Pointer 100XD mimics an injured baitfish with a lifelike side-to-side action. In freshwater environments, this jerkbait appeals to aggressive strikes as it searches deep pockets, weed lines, and drop-offs with a purposeful glide.Key Features Suspending action at...

OverviewThe Yamamoto UNI is a finesse lure crafted to entice bass with a lifelike quiver and subtle presence. Its urchin-style design features bulbed appendages that grab water, creating a convincing shimmer and gentle tremor as you twitch the rod tip. Built with a custom...

Overview of the Rapala X-Rap Saltwater 12 Pilchard The Rapala X-Rap Saltwater 12 Pilchard is a compact hard lure designed for saltwater casting and trolling. Its 12 cm length and pilchard-inspired finish create a visible target that stands out in varying tides and light....

Meet the Rapala Ripstop Jerkbait in Houdini Color The Houdini color Rapala Ripstop Jerkbait blends aggressive flashing with a subtle, lifelike pause. Designed around Rapala’s signature RipStop tail, this 3.5 inch lure delivers instant hard‑stop action that can trigger reaction strikes from bass, walleye,...

Elevate your fishing with NIKKO Hellgrammite 3-inch Watermelon Red Flake Nikko’s 3-inch hellgrammite softbait is designed to replicate the subtle profile and lifelike motion of a real hellgrammite. With a vulnerability-profile and a buoyant, soft body, this lure works to attract both visual cues...

Designed for discerning bass anglers, the Yamamoto UNI mimics a natural target with a precise quiver as it sinks. This urchin style lure uses bulbed limbs that pull water, creating subtle ripples and a convincing, lifelike movement you can feel with each twitch of...

NIKKO Hellgrammite 3-Inch: A Soft Floating Bait that Delivers Realistic Action Experience a new level of realism with Nikko's 3-Inch Hellgrammites. These baits emulate the distinctive profile of a natural hellgrammite, featuring a vulnerability curve and a buoyant core that helps create an enticing...

Introducing NIKKO Hellgrammite 3in Natural 4-Pack Designed to resemble real hellgrammites, the 3-inch baits come in a 4-pack and deliver a lifelike silhouette that can grab a predator’s attention. With a vulnerability‑projecting profile, Nikko's super soft floating material, and an all natural built-in scent,...

Elevate perch fishing with the Lindy Perch Talker 3-pack Meet a compact trio designed to spark perch bites. The Lindy Perch Talker 1/8 oz lures are built for dependable performance in a range of conditions, offering balanced weight, bright color, and reliable action that...

Meet the Rapala RipStop 9 RPS09SNP Sneaky Pete Pewter The RipStop 9 Sneaky Pete in Pewter is built for anglers who value a compact, convincing lure that performs across a range of waters. The pewter finish catches the light and mimics the flash of...

Overview Discover the BOOYAH Pad Crasher 3-Pack Christie Selects, a carefully curated set of topwater frog lures designed for explosive surface action. This kit brings together all three Pad Crasher shapes from the Elite Series, each finished in Elite Series Pro Jason Christie’s favorite...

Meet the Original Do it Essential Series Worm Oil Circle B Tackle presents the Original Do it Essential Series Worm Oil in a compact 5.5 oz bottle. This crystal-clear, phthalate-free oil is designed for DIY lure makers who want a subtle sheen and easier...

Yamamoto UNI - Natural SHAD: A finesse lure built for subtle, convincing action The Yamamoto UNI - Natural SHAD is designed for anglers who value subtle, convincing action without a loud profile. Its urchin-style body and bulbed appendages move with the water, inviting bass...

Experience lifelike bass action with the Yamamoto UNI Watermelon W/BLK FLK Designed for finesse anglers who want subtlety without sacrificing bite potential, the Yamamoto Uni offers a lifelike presentation that can lure wary bass. Its urchin style body features bulbed appendages that actively interact...

Meet the Yamamoto UNI: A Finesse Core Lure with Realistic Quiver The Yamamoto UNI is engineered to entice bass with a lifelike presence that resonates in subtle strikes. Its urchin-style design features bulbed appendages that actively catch water, creating a convincing shimmer and twitch...

Subtle, lifelike action for finesse bass The Yamamoto UNI - Baby BASS redefines finesse fishing with lifelike movement right out of the package. Its urchin-style body uses bulbed appendages that catch water and guide the lure through gentle pulses you can feel on the...