Rapala Jigging Rap 03 Rainbow Trout Meet a compact, 1.5-inch minnow-profile lure designed to entice rainbow trout with lifelike movement. When you raise and lower the rod tip, the Jigging Rap performs tantalizing circles, while a quick snap of the rod tip adds sporadic,...

Overview The Nichols Lures Mojo Flutter Spoon in Bombshell Shad delivers a compact, high-contrast presentation designed to entice larger fish even when forage appears small. Measuring 2-1/4 inches and weighing 1/2 oz, this spoon pairs a subtle flutter with bold flash, making it a...

Overview Rapala Jigging Rap 02 Perch is a minnow profile lure designed to tempt perch and other predatory species with lifelike motion on the water. Its slim body and balanced presentation help it track naturally in both calm and rippling water, making it a...

Overview Introducing the LIVE TARGET Gizzard Series Swimbait in Violet-Blue, model GZS112MS705. This lure is built to deliver a bold, inviting profile that can be effective across a range of depths. Its wide, deep body helps create a substantial silhouette in the water, making...

Brad's Super Bait Candy Corn Lure 2-Pack: Versatile Action for freshwater and light saltwater fishing Brad's brings decades of practical design to a compact, two-lure setup in a candy corn color pattern. The two lures give you a dependable option you can swap between...

Overview The Luglieo Bionic Swimming Bait introduces a modern, robotic approach to freshwater angling. This 3D, multi-segment lure is designed to mimic the natural movements of live bait, delivering attention-grabbing action that can spark interest from a variety of fish species. The 3-piece set...

Discover the LUGLIEO Bionic Swimming Bait Meet the LUGLIEO Bionic Swimming Bait, a robotic finesse lure designed for freshwater anglers who want a lifelike bait presentation with easy handling. Built with a steel body and a compact 27 g profile, this lure delivers a...

Meet the Duel Crystal Minnow Deep Diver Walleye Lure—a purpose-built freshwater trolling lure designed to mirror a fleeing baitfish with crisp, lifelike action. At 3.5 inches (90 mm) in length, this lure balances weight and action for a controlled dive profile, helping you efficiently...

Persimmon Salt Block: Flavor Meets Mineral Support Pure Whitetail Persimmon Salt Block blends a deer-friendly salt lick with a pleasantly sweet persimmon flavor, creating a magnetic lure at feeding sites. The result is a simple, robust enrichment that pairs well with both hunting setups...

Discover Pure Whitetail Berry Flavored Salt Block, a practical addition to your deer feeding routine. This berry-scented mineral block blends salt with a flavorful lure, creating a compelling feed site that deer may notice as they browse your property. It’s designed to pair with...

Overview Designed for when big fish key on small bait, the Nichols Lures Mojo Flutter Spoon 2FS3-12 in Blue Shad delivers precise balance and lifelike flash. At 2-1/4 inches and 1/2 oz, this spoon casts far and sinks smoothly, drawing bites from wary predators....

OverviewMeet the Jackall JGAVA-GOG Gold Gill Gavacho Frog, a compact hard bait designed for outdoor lifestyle anglers who seek responsive topwater action without overthinking gear setup. This lure measures 2.71 inches in length and weighs 5/8 oz, delivering a balanced feel that suits accurate...

Shadow Rap Jerkbait: Realistic, Suspended, and Ready for Action The Rapala Shadow Rap Jerkbait in Firetiger is a compact 4-3/8 inch lure designed to stay in the strike zone with a twitch and pause retrieve. Its bright color and lifelike profile help catch the...

Overview The Rapala X-Rap Saltwater SubWalk 09 Glass Ghost is a purpose-built lure for saltwater anglers who value a realistic, versatile presentation. The Glass Ghost finish catches light from multiple angles, producing a lifelike shimmer that imitates a wounded baitfish as you retrieve along...

Meet the MVP Jig: Precision and Realism in One Tackle The MVP Jig from Northland Tackle brings a compact, fish-tempting profile to a versatile jig that works with live bait or plastics. At 2 inches long and 3/4-ounce, it delivers a balanced feel in...

Storm J60 Original Jr ThunderStick 09 Naturistic Perch Meet a compact, naturistic perch colored lure from Storm that brings a realistic look and versatile fish-appeal to freshwater rigging. The smaller Jr variant preserves the classic ThunderStick profile in a refined, easy-to-handle size, making casting,...

Overview The Blue Fox 68-50-623IC Minnow Spinner from Rapala blends a slim minnow profile with inline spinner flash for a compelling presentation. The balsa body delivers lifelike motion that responds to both steady and varied retrieves, while the silver finish catches light to create...

Meet the larger Mag Darter F, a floating diver lure built to reach feeding zones with bold action. This lure leverages Yo-Zuri's internationally patented magnetic weight transfer system, contributing to longer, more precise casts and a stable, trackable presentation in variable water. Its design...

OverviewMeet the Yo-Zuri Mag Darter F, a larger floating diver lure designed to deliver distance and appeal in varied fishing conditions. Its pearl chartreuse finish and floating profile enhance visibility while offering a versatile action that attracts various gamefish.Designed for distance and actionThe lure...

Overview The Yo-Zuri Mag Darter is the enlarged, high-performance version of a classic diving lure. Built to blend precision with distance and a lifelike presence in the water, it features an internationally patented magnetic weight transfer system designed to help you cast farther and...