Overview The 3D Inshore Minnow from Yo-Zuri is a floating hard bait built for quick, snappy action in shallow water. Its balanced design favors fast starts around cover, helping you cover likely hotspots without losing momentum. The Red Head variant is visually striking, designed...

OverviewMeet the Duel Yo-Zuri Mag Darter F 165mm Green Mackerel Floating Diver Lure, designed to perform in demanding saltwater scenarios. The lure pairs a vivid green mackerel finish with rugged construction built to withstand powerful strikes and persistent use. Its core advantage is an...

Precision casting meets versatile jigging with Major Craft Jigpara 50g Designed with input from Japanese craftsmanship, the Major Craft Jigpara 50g JPS-50005KATAKUCHI blends long casting capabilities with adaptable jigging performance. The lure’s compact profile and balanced weight distribution work together to deliver a smooth,...

OverviewThe Yo-Zuri Crystal Minnow Deep Diver Walleye is a floating deep diver lure designed for freshwater trolling. At 110 mm (4-3/8 inches) long, its Purple Wonderbread finish blends visibility with a lifelike silhouette that mimics a startled baitfish as it darts through the water....

OverviewThe Major Craft JPS-60030 Zebraiwashi Jigpara 60g is built for anglers who value distance, versatility, and reliable action. Its compact body, combined with a tapered silhouette, helps you cover water efficiently whether you’re casting from shore, pilings, or light structure. This jig is designed...

The all-new Yo-Zuri Mag Darter redefines what a larger floating diver can do, delivering distance, presence, and reliable action in surf and heavy current. The Pearl Red Head finish catches light and glints subtly as the lure darts and rolls through the water, creating...

Acme Spoons Freshwater S680GL/GLG K.O. Wobbler Spoon Glow Green The Acme S680GL/GLG K.O. Wobbler Spoon fuses bright visibility with responsive motion to attract a wide range of gamefish. Its Sonic Flipper tail creates a subtle, fishlike rhythm as you retrieve, while the glowing green...

Precision casting meets lifelike action The Yo-Zuri Mag Darter (F) 165mm is the larger version of the Mag Darter family, designed to cast farther and deliver a convincing darting silhouette. Built around an internationally patented magnetic weight transfer system, this lure helps you reach...

Experience the Major Craft Jigpara JPS-60003REDGOLD Jigpara 60g, a versatile lure designed for distance and nuanced action. For shore anglers, the ability to reach farther spots can open up new avenues along breaklines and structure. This jig combines a compact form with a balanced...

Product overview Meet the Yo-Zuri Mag Darter Candy, a larger floating diver designed for saltwater casting and chasing trophy-size fish. This 165 mm (6-1/2 in) lure leverages Yo-Zuri's patented magnetic weight transfer system to help you achieve longer, more accurate casts and steady retrieval....

Overview The Rapala Dives-to-10 Delta is a premium crankbait engineered to snap quickly to depth and remain in the strike zone longer than many counterparts. Its hand-selected balsa wood and precision internal weighting create a balanced action, while a slim, nose-down profile ensures a...

Keitech FS38458 Fat Swing Impact: French Pearl 3.8" In French Pearl, the Keitech Fat Swing Impact brings a premium paddle-tail swimbait experience to your tackle box. At 3.8 inches, the lure pairs a lifelike silhouette with light-catching finish, designed to draw attention in clear...

Upgrade your lure action with RONZ Replacement Tails The RONZ 10-inch replacement tails come in a convenient four-pack, ready to swap onto compatible heads for quick setup between fishing trips. The silver metallic finish catches light as you reel, adding a subtle flash that...

Meet Mirage Flashabou Opal 3005 Experience a flash material that shifts color and depth as light, water movement, and angle interact. Mirage Opal 3005 recreates the look of a living baitfish, offering a dynamic, reflective glow that can read across conditions and targets. The...

Overview Meet the Rapala Ultra Light Rippin' Rap 04 Glow Tiger, a compact lure designed for finesse presentations and precise retrieves. Its ultra-light profile and glow-in-the-dark pattern aim to spark strikes from wary fish in both clear and stained water, without shouting for attention....

Elevate your modular fishing rig with the RONZ 8" Replacement Tails, a 6‑pack designed to pair seamlessly with select RONZ heads. Finished in a vivid pink fluorescent shade, these tails catch the eye in varying light and water conditions, helping you track action and...

Discover a smarter way to protect your gear with Surakey's 8-pack of 6-inch fishing lure covers. Designed to shield baits and keep rods tidy, these covers are built for real-world use on the water, in the car, or at the dock. The navy blue...

Versatile performance for multiple fishing styles The Wicked Lures Pink-Chartreuse lure blends a bright, eye-catching color with a quick-flashing blade to help you cover water efficiently. Designed to cast, troll, back bounce, plunk, float fish, and run behind divers, this lure supports a range...

Overview The Rapala X-Rap Twitchin' Mullet 08 Moss Back Shiner is a compact lure crafted to mimic a mullet in motion. Its slim profile and believable pattern make it a compelling option for anglers who value realistic movement and versatile performance in the water....

Premium Saltwater Lure for Surf Fishing The LUCKY CRAFT SW FlashMinnow 110 is a 4.5" suspending jerkbait designed for saltwater fishing along beaches, piers, and inshore zones. At 5/8 oz (16.5 g), it suspends slowly in the 1–2 ft (0.5 m) range, staying active...