Discover the Yo-Zuri Rattl'N Vibe R1159-GT The Yo-Zuri Rattl'N Vibe R1159-GT is a lipless vibrating lure designed for freshwater fishing. It features a distinct rattle and internal components that amplify underwater acoustics, helping the lure register in the vicinity of pursuing fish. The weight...

OverviewIntroducing the Yo-Zuri Rattl'N Vibe Sinking Lure in Ghost Pearl Blue. This next generation blends holographic scaled finishes, painted options, and matte tones to create a lifelike presence in the water, helping imitate natural baitfish with believable movement across conditions.Designed for versatility, the Rattl'N...

Meet the Duel Yo-Zuri Crystal 3D Shrimp, a hard-bodied lure designed to imitate a real shrimp with a jewel-like shine. The internationally patented 3D Prism finish catches light from every angle, creating a brilliant sparkle that can draw attention from far distances. For conditions...

OverviewMeet the Balifly lipless crankbait rattle trap lure, a versatile option for freshwater and saltwater fishing. Measuring 2.96 inches and weighing 0.39 ounces, this compact lure blends a streamlined profile with a rugged build. Its design aims for smooth, lifelike swimming action that can...

OverviewThe Crystal Minnow Deep Diver Premium Classic is designed to maximize underwater visibility by reflecting subsurface light across depth and speed. The bright Clown pattern, paired with Prism Flash, helps attract a broad range of game fish as it moves through the water column....

Meet the LURESMEOW Paddle Tail Swimbaits, a 50-piece set designed to cover a range of freshwater and saltwater conditions. The kit includes five distinct colors, with 10 pieces per color, each lure measuring about 2.36 inches and weighing roughly 0.05 ounces. All pieces come...

OverviewThe Yo-Zuri Hydro Popper is a compact top-water lure crafted to deliver dramatic surface action and long-distance casts. Its wide mouth creates an impressive splash that can draw curious fish from distance, making it a versatile choice for both inshore surf and boat fishing.Why...

Overview Introducing the Duel Yo-Zuri R1107-BN 3DB Prop Topwater Lure in Bone—a surface-fighting bait designed to grab attention with splash and vibration. Its dual-prop setup pushes water in opposing directions while sending subtle seismic cues through the water column, creating an inviting disturbance that...

Meet the Duel Yo-Zuri Pins Minnow Sinking LureThe pins Minnow Sinking Lure in Red Head blends compact size with a proven sinking dive that reaches the strike zone with ease. Built around Yo-Zuri's weight transfer system, this 70mm lure delivers long, accurate casts for...

Overview The Hydro Pencil Floating Lure by Duel blends modern materials with proven walk-the-dog action. The body uses a proprietary polycarbonate that balances buoyancy with toughness, enabling long casts and confident retrieves in a variety of conditions. A through-wire core runs the length of...

Atlas Mike's 1206 King Glitter Egg - Red, 1.1 oz From Atlas Mike's decades spent on bait and competition-grade formulas, this glitter egg blends premium ingredients with a highly realistic scent signature. The result is a lure option that appeals across freshwater species while...

Elevate your inshore fishing with the Duel Yo-Zuri R1153-AJ Hydro Pencil This walk-the-dog style topwater lure is designed for inshore anglers worldwide. The bronze finish catches light across sunlit flats and river mouths, while the extra-large eyes provide a strong visual cue that can...

Overview The Z-Man Scented Curly TailZ in Lime/Pearl blends a lifelike baitfish silhouette with a slim, responsive curly tail. The 4-inch profile casts crisply, tracks with natural motion in current and around structure, and stays visible in varied light. Infused with 100% natural baitfish...

Overview Meet the Yo-Zuri F1161-HSR Pins Minnow Floating Diver Lure in a shimmering holographic silver. Sized at 50 mm (2 in), this compact minnow-style lure is built to flirt with the strike zone while remaining easy to cast. The eye-catching finish catches light from...

Meet the Duel Yo-Zuri R1153-RH Hydro Pencil Floating LureTake to the shoreline with a walk the dog topwater bait built for inshore action around the world. The red head color, oversized eyes, and cadence rattle spark surface strikes when fish cruise just below the...

Overview The Yo-Zuri Pins Minnow Floating Diver lure is a trusted choice for anglers who enjoy flexibility across fresh and saltwater settings. With a compact 70mm body and a vivid red head, this lure is designed to attract attention and invite strikes in a...

Overview Meet the Z-MAN SwimmerZ 6in Paddle Tail Swimbait in Pearl — a lifelike, durable option designed to entice a wide range of predator fish in both fresh and saltwater. The bait’s split belly aids rigging and hooksets, while a natural laminate color with...

Inshore-ready Diezel Chatterbait Engineered for the fast pace of inshore saltwater fishing, the Z-MAN Diezel Chatterbait combines a rugged 4/0 Mustad hook with a molded-in stainless trailer keeper and a Fastach clip. This setup ensures dependable rigging and a secure platform for ElaZtech plastics,...

Inshore-ready bladed jig built to endure The Z-MAN Diezel ChatterBait is designed for the demanding world of inshore saltwater fishing. Its heavy-duty 4/0 Mustad hook and a molded-in stainless trailer keeper secure ElaZtech plastics through repeated strikes, delivering a dependable presentation in saltwater chop,...

Overview The Rapala Skitter Walk 08 Bluegill is built for surface action right out of the box. Cast, pause, pump, and reel to produce a lively walking motion that mimics a fleeing baitfish. The weighted tail helps keep the lure in a natural position...