Overview: Lifelike freshwater action in a compact packageThe Jigging Rap from Rapala blends a balanced, weighted minnow profile with a natural swimming rhythm. At 2 inches long and weighing 5/16 oz, this lure is designed to sink and track with a realistic feel, making...

Elevate your jigging game with the Rapala Jigging Rap 05 Redfire Crawdad The Rapala Jigging Rap 05 Redfire Crawdad is a compact, USA-made lure designed to deliver lively action and eye-catching contrast in a variety of water conditions. Crafted with practical dimensions and a...

Overview The Rapala Jigging Rap 09 Helsinki Shad is a compact, purpose‑driven lure designed for vertical presentations where precision matters. Built to mimic a small baitfish, this Jigging Rap profile combines a tight wobble with subtle tail action that can entice predatory fish in...

Rapala ULS04PCL Ultra Light Shad 04 Pink Clown overview Meet a compact freshwater lure built for ultralight setups. The Pink Clown color pattern combines bright pink with dark accents to catch the eye in sunlit water and through shadows alike. The lure's slim profile...

Overview The Rapala Jigging Rap Hard Bait Lure for freshwater fishing blends a balanced minnow profile with versatile running depths. Whether suspended under the ice or gliding through open water, this lure invites proactive follow-ups and delivers a dependable glide that complements a range...

Overview The Rapala DT06BGL Dives-To 06 Live Bluegill is a freshwater lure designed to emulate the lifelike movement and coloration of a bluegill. Made in the United States, this model blends classic Rapala craftsmanship with a compact, versatile design that fits a range of...

OverviewThe Rapala Jigging Rap 02 Bluegill is a compact, minnow‑style lure built for freshwater anglers who pursue suspended game fish and those lurking near structure. Its balanced, weighted profile creates a steady, lifelike swim that responds to light jigging, quick yo‑yo pulls, or subtle...

Overview The Rapala SR07BGL Shad Rap 07 Live Bluegill is a compact, lifelike freshwater lure designed to mimic the subtle motion of a bluegill. Its bluegill pattern, combined with a realistic finish, catches light and imitates natural prey as you retrieve across lakes and...

Elevate your freshwater fishing with the Rapala DT06PSL Live Pumpkinseed lure The Rapala DT06PSL Dives-To 06 Live Pumpkinseed combines classic craftsmanship with a color pattern designed to mimic common forage. Its balanced build and natural motion create a convincing silhouette under water, catching light...

Rapala SR07RSL Shad Rap 07 Live River Lure Meet a river-ready version of Rapala's iconic Shad Rap. The SR07RSL balances a compact profile with a tuned wobble that comes alive in moving water, helping a lifelike presence cut through current and visible water conditions....

OverviewThe Rapala Original Floater 11 Live Walleye is a time‑tested lure designed to connect with walleye across a range of water conditions. Its compact 11‑unit body pairs a buoyant profile with a simple, proven silhouette, inviting attractive action as you retrieve.Why anglers choose itThis...

Overview The Rapala Original Floater 11 Live Rainbow Trout lure (F11RTL) blends time-honored lure design with practical, on-water performance. Its Rainbow Trout-inspired finish in a Multi color pattern stands out in varied water conditions, while its compact 11 cm profile makes it a familiar...

Overview The Rapala Original Floater 11 Live Pike is a compact floating minnow lure designed to attract predatory pike in freshwater. Its buoyant profile lets anglers control depth with a steady cast and a responsive retrieve, prompting lifelike motions that can entice strikes in...

OverviewThe Yamamoto Gary Senko Cream White 5in is a timeless soft plastic worm designed for dependable bass lure presentations. This 10 pack features a Cream White color that stays visible in varied water conditions while maintaining a subtle, natural profile in the water. Made...

Overview Rapala Skitter Walk 08 Baby Bass is a topwater lure designed to draw attention at the surface. Its walking the dog action is driven by a weighted tail that helps the lure stay in a natural position while you cast, pause, and twitch...

Overview The Spro RKCrawler 55 Mud Bug Crankbait is a compact 2.16-inch lure born from a collaboration with bass fishing pro Mike McClelland. Built to navigate tight pockets of cover, it combines a wide wobbling action with precise deflection tendencies to encourage aggressive follows...

Inshore-ready performance Meet a bladed jig built for the demands of inshore saltwater fishing. The Z-Man DieZel ChatterBait pairs a heavy-duty custom 4/0 Mustad hook with a molded-in stainless trailer keeper and a Fastach clip, all designed to withstand multiple strikes from redfish, snook,...

Inshore-ready Diezel ChatterBait 1/4oz for the bite of a lifetime The Z-Man Diezel ChatterBait 1/4oz is designed to perform where inshore saltwater anglers chase redfish, snook, trout, flounder, and more. Its balanced build combines a heavy-duty 4/0 Mustad hook with a rugged stainless trailer...

Inshore-ready bladed jig for saltwater pursuitThe Z-MAN Diezel ChatterBait is built to endure harsh inshore conditions while delivering a bold blade vibration and a lifelike swimbait tail action. The 1/4-ounce profile offers solid casting distance and a versatile presence across shallow and slightly deeper...

Overview The Rapala Dives-To 06 lure is engineered to dive to a preset depth and hold there, increasing time in the strike zone and giving you more opportunities to entice targets. Its compact 2-inch perch color pattern mirrors baitfish and adds visual appeal in...