The Rapala Original Floater 07 is the lure that started it all—and it still stands as many anglers' first choice when they head to the water. Its wounded minnow action can tempt fish across the water column, whether you twitch on the surface, reel...

Meet the Bagley B1 SquarebillThe B1 Squarebill is the original balsa square-lip crankbait from Bagley. Its buoyant wood and compact profile are built to lure bass in tight spaces, especially where timber and root holes create tricky ambush points. The square lip deflects through...

The Fin-S Fish: a timeless Lunker City classic Since the mid-1980s, Lunker City’s Fin-S Fish has remained a trusted choice for anglers seeking a lifelike baitfish action. This 10-inch soft plastic lure features a thinner, deeper-bodied profile and a distinctive forked tail that pulses...

Vibrant visibility meets precision action The Acme S670GL/GLB K.O. Wobbler Spoon blends visual appeal with responsive motion. Its Sonic Flipper tail delivers a crisp, baitfish-like action that you can feel through the rod as the lure darts and spins, while the glow blue finish...

Rapala Saltwater Skitter Walk 11 Bone: Realistic Action for Saltwater Angling Designed to swim true straight out of the package, this hard bait delivers a commanding surface presentation that gets noticed. The Saltwater Skitter Walk 11 Bone is built to perform a classic walk-the-dog...

Overview Meet the Mirrolure 94MR-21 Top Dog Surface Walk, a compact topwater lure designed for bold surface action. The black, white, and silver color combination catches light and creates a vivid silhouette on the water. Its profile is crafted for effortless casting and a...

Meet the Rapala X-Rap Saltwater Lure in a gleaming silver finish, sized at 4.75 inches and offered as a practical 12-pack. Designed to perform in challenging saltwater environments, this lure blends flash, sound, and deliberate action to create a compelling presentation right out of...

Overview The Duel Yo-Zuri 3DB Deep Crank Floating Lure in Prism Bluegill blends two standout technologies to prompt bite responses. The 3D Internal Prism delivers reflective flashes as the lure swims, while Wave-Motion Vibration adds subtle water cues that bass can sense with their...

OverviewThe VMC Neon Moon Eye Jig UV Kit is a compact assortment designed to add luminous eye detail to your jigs. Sized at a 3/8 inch profile and offered in assorted finishes, this kit is built to complement a wide range of jig setups...

Overview The Davis Fish Seeker Clear is a lightweight diving plane designed for trolling. It helps you set and maintain a targeted depth as you move across the water, offering versatile depth control from shallow to mid-range zones. The clear finish minimizes visual distraction,...

Meet the Yo-Zuri 3DB Deep Crank Floating Lure Two signature innovations power the Yo-Zuri 3DB Deep Crank: a 3D Internal Prism and Wave-Motion Vibration. This combination creates a quick bite response as the baitfish-like pattern flashes and the lure moves with lifelike irregularity. The...

Meet the Duel Yo-Zuri 3DB Deep Crank Floating Lure in Prism Shad. This floating deep-diver is crafted to reach bass that hide in deeper holes during warmer months, all while delivering a broad wobble that grabs attention from a distance. The combination of a...

OverviewThe Crazy Crawler is a legendary topwater lure with decades of anglers relying on its surface presence. This design is built to literally crawl across the water, leaving a trail of splashy motion that catches the eye and invites attention from a variety of...

OverviewThe Duel Yo-Zuri 3DB Prop Floating Lure in Prism Silver Black is designed for anglers who want surface-ready action and vivid on-water visuals. It leverages two standout ideas from the 3DB family: a 3D Internal Prism that reflects light in multiple directions, and a...

Discover the Yo-Zuri 3DB Prop Floating Lure – Prism Frog The Yo-Zuri 3DB Prop Floating Lure blends cutting-edge prism flash with a vibrating profile designed to trigger instinctual strikes from bass and other gamefish. The lure’s bright Prism creates fleeting reflections as it darts,...

Overview Heddon Crazy Crawler remains a staple for surface anglers, and the Yellow Hornet variant in a compact 1/4 oz size is a versatile choice for many days on the water. The color and size are designed to balance casting ease with a lively...

Realistic action and high visibility in a compact 2 3/4 inch profileThe Duel Yo-Zuri 3DB Shad suspending lure blends a lifelike shad profile with design features built to attract bass in a variety of waters. At 2 3/4 inches, this compact bait delivers a...

Overview For more than five decades, the Crazy Crawler has earned a reputation among anglers who chase surface action. This wild-acting topwater lure doesn’t just skim the water—it's built to crawl, leaving a visible wake and splashes that can draw inquisitive fish into the...

Overview The Yum Lures Yumbrella 3-Wire Rig is built for situations where anglers must fish with three hooks per line. It features three robust stainless steel Super Wire arms that have been repeatedly heat-treated to emphasize strength and memory, paired with a molded coupler...

Overview The Yum Lures Yumbrella Ultralight Flash Mob 5-Wire in White is a compact, high-visibility multi-lure rig built for flexibility on freshwater bodies. It uses the same rugged stainless steel wire and reliable connections as the full-size model, delivering a convincing baitfish silhouette that...