Powerful performance in a 220 mm package Introducing Halco's largest member of the Max family, the Max220-H57 bibless minnow offers a commanding presence for both casting and trolling setups. At 220 mm long and around 180 g, it combines a bold water entry with...

Realistic pike realism that moves like the real thing Engineered from precise 3D scans, the Savage Gear 4D Line Thru Pike captures a lifelike silhouette and a natural S-curve swimming action. When retrieved or paused, the lure creates believable water displacement that mirrors a...

OverviewMeet the Major Craft Jig Jig JPMSL-1.5 Glow Pink 0.06 oz (1.5 g), a micro swim jig crafted for ultra-light shore jigging. At 1.2 inches (30 mm) long and built from metal, this lure delivers a crisp, responsive retrieve and impressive distance on a...

Overview The MagBay Lures Original Phoenix Marlin Pelagic Trolling Lure in Green Sardine delivers a bold 10-inch profile designed for offshore trolling. Its lively color and responsive motion imitate natural bait, inviting a range of big pelagic species to investigate as you work your...

Ultra-light design for shore jigging Meet the Major Craft Jig Jig Micro Slim Jig JPMSL-1.5#15 KEIMURA UV IWASHI, a micro jig weighing just 1.5 g with a compact 30 mm profile. This tiny setup is purpose-built for ultra-light shore jigging, enabling long casts with...

Experience MagBay Lures High Speed Wahoo Clippers These Wahoo Clipper Lures blend stunning paint with precise weight balance to deliver an upright, fast-moving trolling profile. Keel-weighted heads help the lure track cleanly behind the boat, whether you run with a trolling weight or free-drag...

OverviewThe Dragon Value Pack Jig Head 1.5g from Marushin Fishing Gear is designed to deliver versatility and value when you’re out on the water. Each jig head weighs 1.5 g and uses a reliable hook in size 6, with a 30 piece set that’s...

OverviewMagBay Lures unveils the High Speed Wahoo Clippers in a striking purple finish, designed for fast, stable trolling at depth. The keel-weighted heads promote balanced tracking, helping the lure stay upright whether you troll with a weight or run it unrigged. Known for performance...

Overview The Keitech Salticore Tube introduces a refined 3.5 inch option built with a compact inner core and a soft salt-infused shell. This core-shot construction delivers a firm, responsive feel on the retrieve while maintaining a lifelike silhouette that moves with natural ease. Designed...

Meet the Keitech Salticore Tube 3.5 inch in Scappanon, a thoughtfully sized soft lure designed for balanced action and versatile fishing setups. The core shot concept integrates a reinforced inner profile with a textured outer wrap, delivering a compact, confident presence in water and...

Overview: A Minnow Vibration Built for Deep Water The JACKALL Big Backer 107 Bluping Low Stripe Lure is a purpose-driven sinking minnow plug designed to reach deep ranges with a natural, lifelike posture. Measuring 4.2 inches (107 mm) and weighing 1.0 oz (27 g),...

Overview Meet the Keitech Salty Core Tube in a fresh 3.5 inch size, packed as a 6 piece set. This lure uses a core shot design that adds structure while preserving action, delivering a firm yet lifelike feel when worked through cover. The Watermelon...

OverviewDiscover the MagBay Lures 4-Inch Custom Cedar Plugs, a rigged set built for anglers who pursue small to medium tuna. Crafted from fine cedar and finished with an all-natural look, these plugs offer a clean, water-friendly profile that performs in varied offshore conditions. Each...

Overview Meet the Rapala Jointed Shad Rap Curls in Yellow Bass. This two-part plastic lure refines the legendary Shad Rap design into a dynamic model that mimics a wounded minnow, inviting nearby predators to bite. Its exaggerated action, combined with tail motion, can help...

Mid-water versatility with a premium finish The Rapala HJ10-CLS Husky Jerk is a purpose-built mid-water lure featuring a Crown Silver finish that catches light as it moves. Measuring 10 cm and weighing 0.4 oz (10 g), it delivers balanced buoyancy that supports natural suspension...

Explore the Fish WOW! Kast Spoon 5-piece set, a versatile choice designed for multi-species fishing in both fresh and saltwater. Each lure weighs 3 oz, measures 5.5 inches overall (including the hook) with a 3.25-inch body, and features a treble hook paired with a...

The Rapala Husky Jerk HJ12-CLS is designed to suspend with natural buoyancy, delivering precise, lifelike action that mimics an escaping baitfish. Its crisp jerk triggers a sharp change in direction, while an integrated rattle chamber adds a distinctive underwater cadence that can draw attention...

Discover the Duo GRA3050 Raris Spin Lure The Raris Spin is a compact, all‑purpose lure designed to perform right out of the tackle box. Weighing 0.5 oz (14 g) and measuring 1.6 inches (40 mm), it delivers a balanced profile that feels lively on...

Meet the ISSEI Worm Spatera 5-Inch Murakami Special #50 LureThe ISSEI Worm Spatera blends a straight paddle tail with a slightly longer silhouette to create enticing water movement. In Murakami Special #50, the color shifts subtly with light, helping the lure stand out in...

Meet the Vexan Super-D Swimbait Designed to mimic live bait with lifelike movement, curly tail action, and holographic eyes, this 4.7 oz lure measures 9 inches of body length with a 14 inch tail. When cast and retrieved, the profile, subtle sway, and reflective...