Meet the Zoom 140054 Z Craw Worm In Watermelon Red, the Z-Craw Worm delivers a balanced blend of bulk and finesse. The lure combines the familiar, rugged body of Zoom’s Mag Finesse worm with the tail action that made the Z-Craw a favorite. At...

Experience the Megabass Dyna Response Lure The Megabass Dyna Response Lure is a precision-made sinking jig designed for fast rising, crisp vibrations. Measuring 58 mm (2.3 inches) and weighing 1/2 oz, this jerking Gill model blends a slim, hydrodynamic silhouette with a specialized metal...

Megabass KARASHI 80 SW Chart Experience a fast-sinking pencil lure that blends precision casting with dynamic water action. The KARASHI 80 SW measures 80 mm and weighs 18 g, giving a compact silhouette that tracks cleanly in varied conditions. Its fast-sinking profile lets you...

Zoom Z-Craw Worm: A smart blend of bulk and finesse The Zoom Z-Craw Worm fuses the body of Zooms Mag Finesse worm with the tail action of the famous Z-Craw, delivering a profile that appeals to fish in a range of scenarios. This 6.75...

Meet the Z-Craw Worm The Zoom Z-Craw Worm blends two proven designs into a single, versatile finesse lure. Measuring 6.75 inches, it delivers a substantive, lifelike presence while preserving subtle tail action that can trigger decisive bites across a range of conditions. Sold as...

Meet the Megabass DYNA Response Lure The DYNA Response is a purpose-built metal vibrator designed to spark water with rapid, high-pitch signaling. Crafted around Shinji Sato’s concept, this lure pairs a razor-thin 0.6mm stainless steel plate with a weighted foam core. The result is...

Overview Introducing the P-Line Twin Tail Squid, a soft plastic imitation built for diverse saltwater fishing scenarios. The 9-inch model in Pink Glow Glitter catches light and movement in the water, helping your rig stand out under varying sun and tide conditions. Realistic details...

Rugged design meets lifelike action The Zeke Rack Worm 8in by Geecrack blends a full-bodied ribbed profile with a modern lure design. At 8 inches, it offers a substantial silhouette that still moves with lifelike flexibility in water. The ribbed body flexes with each...

Overview The MagBay Lures Desperado Series Wahoo Lure in Skipjack color blends rugged durability with an eye-catching underwater presence. At 8 inches, this deep-diving Marauder-style lure is engineered to reach productive depths and deliver a lively swim that can entice pelagic species on offshore...

The Megabass Vision ONETEN SR M Champagne Kinkro is a purposefully designed shallow-diving jerkbait built to illuminate near-surface fishing scenarios. In Megabass’ Vision-Wanten line, this bait stands out for its compact profile and quick, responsive action that can help you explore bite zones just...

Meet Nano SIGLETTMegabass introduces Nano SIGLETT, the world’s smallest feather lure designed to respond instantly to your retrieves. Built with Itio engineering ultra-precision molding and nanocraft technology, this micro lure delivers hydrodynamic precision that mimics tiny insects in motion, creating a natural, enticing wobble...

Meet the Megabass Megabus SuWITCH Aurora Reaction, a floating lure designed for adaptable presentation on busy days on the water. Built around XPOD’s Itio technology, the Transformation System (PAT.), it’s a single lure that can shift its behavior during casts, retrieves, and pauses. This...

Meet the SPRO BBZ-1 Rat 25 Brown Designed and refined over two years by SPRO pro-staffer and lure-designer Bill Siemantel, the SPRO BBZ-1 Rat imitates a small rodent with careful realism. This brown-labeled rat lure is sized for versatile topwater presentations and is ready...

Overview Meet the Fish WOW! 5-piece Tuna Clone Feather Lure Set, a versatile trolling solution designed to cover multiple fishing scenarios. Each lure runs at 6 inches and weighs 3 ounces, paired with a durable 100 lb test mono line. The combination of high-quality...

Meet the SPRO BBZ-1 Rat 25 Grey Ghost, a topwater lure crafted to mimic a live rat skimming the surface. After two years of refinement with SPRO pro-staffer and lure-designer Bill Siemantel, this bait delivers a natural silhouette and a single-jointed profile that helps...

OverviewThe Megabass Megabus X-NANAHAN+2 LZ Satoshinchiayu expands the fan-favorite Nanahan lineup with a more capable deep-dive option. Its compact 3.0 inch body is designed to reach beyond surface layers, making it a versatile choice for anglers chasing deeper bites without sacrificing on lure action....

Meet the Rapala Countdown Live Brown Trout CountDown Lure, a purpose-built tool for depth-specific fishing. Engineered to help you reach suspended schools, fish near weed lines, or those gliding along bottom structure, this weighted balsa lure supports repeatable depth performance and a distinctive slow-rolling...

Meet the Livingston Lures 9794 WB Magnum Bone Cracker, an 8-inch topwater lure crafted to excite saltwater anglers and provoke aggressive strikes from big game fish. The Walking Boss Magnum stands as a new pinnacle for saltwater walking baits, delivering a bold and distinctive...

OverviewThe Megabass Ito Silent Vision ONETEN 110 Jerkbait in HT Ito Tennessee Shad blends stealth with proven action. Built as a refined evolution of the classic Vision ONETEN, this silent variant minimizes noise to help tempted fish respond to subtle movement. When fish are...

Introducing the Megabass X-NANAHAN+2 Matte Chart Lime, a refined evolution of the iconic Nanahan minnow family. This model keeps the compact 3.0-inch (75mm) footprint you trust while unlocking deeper attack opportunities with a +2 depth boost. Its matte Chart Lime finish isn’t just eye-catching;...