Meet the Plano Elite Series Spinnerbait StowAway 3700, a transparent storage solution designed to keep your spinnerbait lineup neat and ready to fish. Built for year‑round versatility, it helps you move smoothly from trailer to lake, with a design that makes it easy to...

Overview The Rapala X-Rap Long Cast is engineered for inshore anglers who want aggressive lure action with long-distance reach. With a 4-3/4" body that runs about 4–5 ft and a 1-1/4 oz profile in the Mullet color, this hard bait delivers a lifelike presence...

Meet the Rapala X-Rap Saltwater SubWalk 09 Mangrove Minnow Engineered for saltwater anglers seeking an inshore lure with a confident presence, the SubWalk 09 Mangrove Minnow delivers a lifelike profile and a distinctive glide. The mangrove minnow-inspired design helps it resemble a familiar forage...

OverviewThe Rapala X-Rap Long Cast 14 Mangrove Minnow is designed for anglers who demand long-distance casting, rugged saltwater durability, and a lifelike presentation in inshore waters. Built for saltwater environments, this jerkbait balances a tough silhouette with a refined action that can entice a...

Built for big bites and smart organization When a big crankbait is on the line, you want gear that keeps your setup tidy and ready. The Plano Elite Series Crankbait StowAway 3700 delivers a clear view of contents and thoughtful spacing, helping you focus...

OverviewThe Rapala SXRL14PM X-Rap Long Cast 14 is built for anglers who want distance without compromising lure action. Its purple mackerel finish shimmers as it sinks, inviting thoughtful twitches and natural movement that mimic a fleeing baitfish.Key features at a glance Weight: 1-7/8 oz...

OverviewThe Rapala X-Rap Twitchin Mullet 08 is a compact saltwater jerkbait designed to tempt inshore predators along estuaries, bays, and backwaters. Its lifelike mullet profile combines a natural finish with a balanced body that responds to subtle retrieves, offering a convincing water presence without...

Kokopros Luminous Octopus Hoochies: 6 cm of visibility and versatility Kokopros Luminous Octopus Hoochies deliver a compact 6 cm profile designed to help you spot and attract fish in challenging lighting. The pink and purple palette creates a bold silhouette against a range of...

Overview Meet the KOKOPROS Green and White Octopus Hoochies, a 6 cm lure designed to stay visible across water conditions. Crafted from durable plastic, this 5-pack is built to withstand both freshwater and saltwater use, offering reliable performance for multiple rigs on any fishing...

OverviewRooted in Luhr Jensen’s eight decades of fishing know‑how, the 3 1/4‑Inch Dipsy Diver offers a classic directional design paired with a high‑visibility chartreuse bottom and a crisp white top. Built for freshwater trolling and casting alike, this lure supports anglers targeting trout, kokanee,...

Meet the Rebel Pop-R Triple Threat 3 Pack Designed for topwater excitement, the Pop-R Triple Threat 3 Pack brings three compact lures in a single, ready-to-go package. Each lure measures 2 1/2 inches and weighs 1/8 ounce, delivering a quick splash and popping action...

Elevate your fishing with KOKOPROS Luminous Octopus Hoochies KOKOPROS Luminous Octopus Hoochies in Light Pink offer a compact 6 cm lure designed to grab attention in the water. The vivid pink base is enhanced with blue and red beads, crafted to stand out across...

KOKOPROS Luminous Octopus Hoochies: Better visibility, better opportunitiesUpgrade your tackle with the KOKOPROS Luminous Octopus Hoochies in Hot Pink. At 6 cm, these lures blend a bright base color with glow-ready material to help you maintain visibility in dawn, dusk, and deeper water. Designed...

Unleash Every Cast with the Rapala X-Rap Saltwater Lure The Rapala X-Rap Saltwater Lure brings a bold, action-packed approach to saltwater fishing. Its hard-cutting, darting motion combined with a pronounced rattle helps you present a lifelike target that can draw strikes from a variety...

World Classic Baits WCB Carp Baits – Active Flavored Pellets are engineered to elevate your fishing plan. Whether you're pre-baiting a swim or aiming for trophy carp and catfish, these pellets offer a dependable scent trail that draws fish in and encourages continued feeding....

Overview The LIVETARGET MUH115T716 mullet topwater hollow body lure captures the moment a mullet skims the surface. In a reflective silver finish, the lure flashes as it moves, inviting nearby predators to investigate with a surface strike. The hollow body provides buoyant presence on...

Overview World Classic Baits presents WCB Carp Baits – Active Flavored Pellets, designed to enhance your fishing sessions with consistent attraction and feeding cues. The blend combines inviting aromas with natural feeding stimulants to create a scent trail that draws carp and catfish in...

Live Target MUH95T721 Mullet Topwater Hollow Body Lure The MUH95T721 mullet lure from Live Target is designed for surface action, featuring a hollow body that floats and pushes a convincing wake as you retrieve. The natural-Black pattern blends subtle shading with reflective tones to...

OverviewThe Halco RP135#R49 Roosta Popper 135 is a compact topwater lure built for dynamic surface presentations. Its chrome tiger finish catches light and creates a vivid silhouette, helping it stand out on sunny days and in varied water tones. The 5.5 inch body paired...

Overview The Z-MAN ChatterBait Jack Hammer CBJH38-02 in chartreuse and white delivers rapid blade vibration and a lifelike swim that many anglers associate with a fleeing baitfish. Developed by Elite Series pro Brett Hite in collaboration with Evergreen International, this blade jig blends precision...