Overview The LUCKY CRAFT Pointer 100XD 052 Aurora Black is a suspending, extra-deep diver designed to entice freshwater bass with a lifelike baitfish presence. It blends precise side‑to‑side movement with a natural glide, giving anglers a tool that feels both responsive and reliable in...

Overview The Zoom Fat Albert Twin Tail Bait delivers a bold, water-moving profile in a compact 3.5-inch package. Its chunky, rippled body and twin tails create a fluttering, bass-attracting silhouette as soon as it enters the water, helping you cover water and trigger bites...

OverviewThree classic Arbogast topwater lures are updated with new high tech color patterns, packaged together for freshwater anglers who want reliable surface action. The trio combines two Hula Poppers with one Jitterbug to cover the bases for top notch topwater.What makes the lures effective...

Meet the Booyah Moontalker: a night-ready spinner-bait that brings vibration to every cast Designed for anglers who chase trophy bass after dark, the Moontalker adds a new layer of presence to your topwater-and-slow-retrieve repertoire. Its profile pairs a compact weight with a luminous color...

Overview For more than 50 years, Acme has stood for quality in metal fishing lures. The Kastmaster with Bucktail Teaser combines a chrome finish with a rugged brass body and a reliable single hook. This design stands up to salt spray and long days...

Meet the Keitech Easy Shiner 4-Inch Soft Paddletail Swimbait The Easy Shiner fuses two trusted Keitech profiles into a single, adaptable swimbait. With a Shad Impact-inspired head and a Swing Impact-style paddle tail, this lure aims to deliver a natural, lifelike presence in the...

Acme Kastmaster Lure with Bucktail Designed for versatile water conditions, the Acme Kastmaster Lure with Bucktail in chrome/blue delivers a balanced, eye-catching presentation that appeals to both freshwater and saltwater fish. The lure's clever balance encourages lively action while helping keep line twists to...

Overview Meet the Pro-Troll Kokanee Killer Lure with E-Chip, a thoughtfully engineered trolling rig designed to elevate kokanee fishing sessions. The centerpiece is the E-Chip electronic attractor, paired with a vivid UV Pink Stripe that pops in a range of light conditions. The lure...

OverviewThe Acme Kastmaster Flash Tape Spoon is a classic fish lure, celebrated for its shimmering holographic tape and glow colorways. Its well balanced design delivers lively action without line twist, and the aerodynamic profile helps you reach farther casts.Whether used in fresh water or...

Overview The Silver Horde Gold Star Squid builds on a legacy from legendary charter captain Kasutaro Yamashita. Crafted from a rubber‑like plastic, the lure resists water uptake and remains neutrally buoyant, helping it move with natural ease as you troll. Its lifelike form and...

Meet the Mack's Lure Flash Lite Trolls 60532, designed to combine a full-size trolling profile with ultra-light weight. The copper-toned blades are engineered for smooth handling and reduced resistance, letting you cover water efficiently while enjoying a bright, 360° blade flash that stands out...

OverviewMeet the Mack's Lure Flash Lite Trolls, a full-size yet ultralight trolling lure designed to move with minimal resistance. The design emphasizes smoother water flow and easier control, especially when trolling at variable speeds. A key feature is the 80% reduction in drag compared...

OverviewThe Mack's Lure Shasta Tackle 40592 pre tied wiggle bait combines a compact 4.5 inch profile with a lifelike wiggle designed to attract attention underwater. It features a Northland SWHJ3-1015 swivel head paired with a Hoochie style body and an action bill, delivering responsive...

Overview The Northland UV Buck-Shot Rattle Spoon blends purposeful sound with a lifelike flash. Its brass rattle delivers a steady dinner-bell tone, while the holographic baitfish image reflects light to mimic real minnows. This makes it a versatile lure for both ice and open-water...

A timeless weedless design that performs on the water The Johnson Minnow Silver is a time-tested lure crafted to help you present a clean, weed-free bait even in grassy or snag-prone waters. Patented in the early days of modern tackle and celebrated as the...

OverviewRiver2Sea delivers a dynamic swimbait with the natural S action that baitfish enthusiasts recognize. The S-Waver120S/11 Pcrasher begins with a lively surface wake as you raise the rod tip, then gracefully sinks and continues to swim with a convincing tail kick. This dual presence...

Meet the Mack's Lure Double D Dodger (Gold, 4.4-inch) Designed to add dynamic motion to your trolling setup, the Gold 4.4-inch Double D Dodger delivers a compact profile with an energetic side-to-side action. Its patent-pending design is built to stay consistent as you vary...

Overview Meet the Strike Master BP-2 Bait Puck, a compact 5-inch bait holder designed for ice anglers who value efficiency on the go. This dedicated puck keeps bait organized and accessible, helping you stay focused on your drill and strike without chasing loose bait...

Meet the Mirromullet 16MR-11 Surface Walker, a purpose-built lure that mimics a small mullet skimming the surface. At 3 inches and 3/8 ounce, this hard bait is designed for calm shallows where a subtle, wounded-mullet presentation can tempt a variety of coastal predators. The...

Smelly Jelly Ultra Bass 4 Oz Fishing Attractant From the moment you crack the jar, Smelly Jelly signals its purpose with a bold, inviting aroma that anglers recognize as bait-ready. This attractant blends the pure essence of your favorite bait into a jelly base...