Overview Meet the Acme VR-PYB38 V-Rod 3/8oz Pony Boy crankbait, engineered for quick, confident casts and a lifelike swim that can draw attention from hungry predators. The lure combines a strong core with a detailed exterior, balancing durability and realism for everyday fishing adventures....

acme V-Rod: Open-Water Vibe Bait Redefined The acme V-Rod sets a new benchmark for open-water vibe baits with a precision-built blend of strength and realism. An all-steel frame is paired with a lead-injected body to deliver a convincing baitfish profile, designed to move with...

High-Action Deep-Running Lure for Versatile Trolling Meet the Yakima Bait Mag Lip 2.0 in Dr. Death Purple, a high-action trolling plug designed to dive deep while delivering an erratic, darting motion. The combination of a bold purple hue and a compact 3-1/2 inch profile...

OverviewThe Yo-Zuri 3DB Jerkbait (SP) is a suspending minnow‑style lure designed to provoke steady, life-like strikes across freshwater and saltwater scenarios. At 90mm (3-1/2 inches), this compact lure presents a convincing silhouette that targets a wide range of predatory fish. The standout Flat Sides...

Reliable, Versatile, and Ready for Action The Rapala Original Floater 18 Shiner is a classic, time-tested lure designed for a wide range of freshwater and saltwater setups. At 7 inches, its footprint and balance deliver a wounded-minnow cadence that many anglers recognize as a...

Overview The Yo-Zuri 3DB Pencil is a premium topwater lure designed for walk the dog style retrieves. Its Real Bluegill coloration and reflective finishes create a lively surface profile that stands out in a range of light conditions and water colors, inviting confident follows...

OverviewThe Bill Lewis Scope-Stik 120 is a sinking jerkbait engineered for modern fishing setups, including forward-facing sonar. At 120 mm in length, it settles into the strike zone with a controlled descent and a side-to-side flash from its lip, creating a convincing flashed profile...

Overview Meet the Storm AH133 Original Hot 'N Tot 07 Metallic Blue Scale / Red Lip—a compact decorative piece that blends a shimmering blue scale with a bold red lip. Designed for display and collection, this item pairs contemporary color drama with a playful,...

Meet the Acme HG4SZ Hyper-Glide Designed to mimic real prey, the Hyper-Glide uses moving fins and gills to create a convincing glide as it sinks. At the end of your jig stroke, the lure descends with a natural swimming arc, and with a quick...

Overview The Rapala Mini Fat Rap 03 Firetiger is a compact shallow runner designed to imitate the quick, frantic motion of a fleeing bait. With a small, buoyant balsa body and a shallow lip, this lure darts with purpose, creating ripples and flashes that...

Bronze Slammer: a tournament-grade inline spinner built for big bass and big water Designed with serious anglers in mind, this 1/3 oz FireCraw variant pairs a balanced, responsive body with colorwork that mirrors baitfish in many conditions. The aim is to keep the lure...

Meet the Bronze Slammer: Tournament-Grade Inline Spinner Designed for serious anglers, the Mepps Bronze Slammer is built to perform on big bodies of water where big smallmouth bass hide along structure, drop-offs, and broad flats. This inline spinner fuses Mepps craftsmanship with tournament-grade components,...

Overview The Bill Lewis Scope-Stik 100 jerkbait blends classic craftsmanship with modern lure design. Its chrome blue body and orange belly catch light and create a lifelike silhouette that appeals to predatory fish in both freshwater and saltwater. The lure’s moving profile—glide, wiggle, and...

OverviewMepps delivers a tournament-grade inline spinner with the Bronze Slammer BS3T BK-FCR in FireCraw, designed to perform on large bodies of water and in pursuit of big smallmouth bass. This lure blends premium components with angler insight, aiming to provide a versatile option for...

Overview Brad's L'il Wigglers Crank Bait in Solid Orange pairs a compact 2-inch profile with a precise 1/5 oz weight to deliver a dependable wobble and steady dive. Built with a two-piece molded construction, this lure emphasizes strength and durability to meet the rigors...

Overview Discover the Bill Lewis Scope-Stik 120 jerkbait, a lifelike lure designed for adaptable action in both freshwater and saltwater. Built around premium Mustad UltraPoint Triple Grip hooks, this profile blends rugged construction with nuanced behavior to support consistent presentations across varied fishing days....

Overview Designed for anglers who rely on forward‑facing sonar, the Bill Lewis Scope-Stik 120 Sinking Jerkbait is crafted to be noticeable on screen and in the water. Its pronounced, flattened sides catch light from multiple angles, while a purposefully shaped lip makes the lure...

Overview The Bill Lewis Scope-Stik 120 jerkbait brings a responsive, lifelike presence to both freshwater and saltwater fishing. Built around durable materials and precision engineering, this lure is designed to work with your cast, retrieve, and stop-and-go pauses, letting you experiment with action as...

Overview Designed to entice a variety of game fish across small lakes, reservoirs, streams, and rivers, the Livetarget Trout Jerkbait blends lifelike trout profiles with a responsive action that can be worked at different depths and speeds. The lure comes in two distinct styles,...

Meet the Bill Lewis Scope-Stik 120 The Scope-Stik 120 is a sinking jerkbait designed for modern anglers who rely on forward-facing sonar and screen presence. Its pronounced, flattened sides catch light and movement from multiple angles, while a carefully shaped lip yields a sideways...