Overview The Rapala Shad Rap 05 is a compact, hardbait designed for versatility on freshwater. The 2-inch body in dark brown crawdad mimics a natural baitfish, delivering the familiar Rapala action anglers rely on. Whether you cast from shore, boatside, or troll along structure,...

Paul Brown's SDXL10 Soft-Dine XL: Realistic, High-Visibility Lure for Big-Game Angling Designed for dedicated anglers, the SDXL10 Soft-Dine XL combines a compact 3-1/4 inch profile with a balanced 5/8 oz weight to deliver a versatile option for offshore and inshore sessions. The pearl finish...

Paul Brown's SDXL05 Soft-Dine XL is a premium big-game lure from L&S Bait Company's Iland Lures line. Designed for serious anglers, this 3-1/4 inch, 5/8 oz lure blends flash, balance, and lifelike movement, delivering action that can draw attention from a distance. The Purple...

Overview Paul Brown's SDXL09 Soft-Dine XL offers a big‑game ready profile with a lifelike presence in the water. At 3-1/4 inches and 5/8 ounce, this soft lure balances for a natural, inviting action that can catch the eye in a range of saltwater environments....

Overview The Rapala Glass Shad Rap 07 is a compact 2.75‑inch lure designed to blend with its surroundings. Its see‑through glass body uses a holographic foil insert to capture ambient color and reflect it back as an iridescent glow. In bright sun, the lure...

Overview Paul Brown's SDXL08 Soft-Dine XL is a purpose-built soft-plastic lure crafted for serious big-game anglers. At 3 1/4 inches and 5/8 oz, it strikes a balance between casting distance and in-water presence. The Pink Silver finish blends a bold profile with reflective accents...

Overview The Rapala Glass Shad Rap 05 Glass Brown Crawdad blends modern durability with an eye-catching, color-changing finish. Molded high-impact plastic forms a sturdy body that stands up to casts and reels. A holographic foil insert creates an iridescent glow that mirrors nearby colors,...

Meet the Rapala Glass Shad Rap Crankbait, a lightweight balsa hard bait designed to deliver a convincing, natural action in a variety of water conditions. At 2-3/4 inches and weighing 7/16 oz, this lure balances a lifelike profile with a responsive wobble that can...

Overview Introducing the Magic Man lipless crankbait from 13 FISHING—a versatile lure designed for precise control and convincing water dynamics. Its nose-down stance and compact, tight-wobble action help it track true while reducing snagging on structure. The gloss finish and subtle sheen add lifelike...

Meet the Proco Kokanee Killer Lure with EChip The Kokanee Killer Lure with EChip is built to troll with an unpredictable, life-like rhythm that can catch the eye of kokanee and nearby fish. Its derby‑worthy reputation comes from a blend of electronic attractors and...

Overview Meet a compact spinnerbait built for serious anglers. The SBW12-05 uses a 17-7 stainless-steel LiveWire wire frame to maximize vibration while the StabilTrack head delivers stability across retrieves. The combination translates to consistent blade action and reliable profile control across a wide range...

Overview The KINGDOM Sinking Floating Pencil Lure is a versatile bait designed to mimic a slender needlefish. Its floating profile keeps action near the surface, making it ideal for working along shorelines, weed lines, or structure in both saltwater and freshwater. With its compact...

Overview The Rapala Husky Jerk 14 Helsinki Shad is a 5.5 inch suspending lure built for versatility. Designed to perform whether you cast or troll, it stays true to course at varying speeds. Its rattle chamber emits audible signals that travel through the water,...

A Storied Trolling Classic for Lake Anglers The Luhr Jensen Ford Fender Lake Troll carries a heritage dating back to the 1930s, born from the headlight reflector of a Model T Ford. When towed at slow speeds, this lure delivers bright, eye-catching flash and...

Overview The River2Sea Spittin WA Frog Leopard is a topwater lure designed to add motion, sound, and surface disturbance where it matters most. The green/black pattern blends into varied water colors, while the lure sits low and reacts to every twitch with a convincing...

Overview The Spittin' WA Frog from River2Sea is a surface lure built to deliver noticeable commotion where the action starts. Its cupped, popping mouth paired with integrated bubble jets creates a lively bubble trail as it glides, helping your presentation stand out to surface-feeding...

Overview The Kingdom Sinking Pencil Lure is a versatile hard bait designed to resemble a needlefish’s quick, darting profile. Weighing 0.46 ounces and measuring 5.1 inches, this lure sinks with a balanced glide that can be worked along a variety of water columns, from...

Meet the Z-Man SlingBladeZ SBW12-08 Spinnerbait A scaled-down cousin of the acclaimed SlingBladeZ, this compact spinnerbait brings tournament-grade vibration and dependable durability into a smaller package. The concave underside of the StabilTrack head enhances stability across a wide range of retrieves, helping the lure...

Compact Performance with Pro-Level Vibration The Z-MAN SBW12-03 Slingbladez Spinnerbait delivers a tournament-ready profile in a scaled-down package. Built around a robust 17-7 stainless steel LiveWire frame, this lure emphasizes strong vibration and dependable durability, so you can rely on a clear signal through...

Overview Meet the Magic Man lipless crankbait from 13 FISHING. A nimble lure designed to perform whether you burn it fast or crawl it along the bottom. Its nose-down stance and tight action help it stay clear of snags while delivering balanced running depth...