Overview of the HR3/CW Hyper-Rattle 1-Inch LureThe Acme HR3/CW Hyper-Rattle 1-Inch lure combines a chrome body with glow and UV accents to grab attention in varied water lighting. Its compact 1/8 oz (3 g) profile supports precise jigging, delivering a balanced, lifelike minnow action...

Overview Circle B Tackle hollow nickel beads are precision crafted for anglers who value consistency and adaptability. This 50 pack features hollow metal construction that keeps weight in check while delivering reliable spacing and alignment on inline spinner setups, spinnerbaits, and other lure configurations....

Overview The Bill Lewis Depth Strike TWITCHBAIT is a lipless sinking lure built to play well with forward facing sonar. Its design lets it dive quickly on a slack line, delivering a tight back and forth shimmy that draws attention from pursuing bass. Available...

Overview The Bill Lewis Depth Strike is a field-tested sinking twitchbait designed to perform with forward-facing sonar. Its lipless body sinks quickly on a slack line and delivers a distinctive back-and-forth shimmy that bass often notice from the first glance. Available in three sizes...

Overview Meet the Halco LP160D#H57 Laser Pro 160, a floating bluewater trolling lure designed to entice offshore game fish with a lifelike baitfish silhouette. At 6 1/4 inches long and weighing about 1 oz, this plug rides the surface with a subtle wake and...

Overview Discover the Bill Lewis Depth Strike Twitchbait, a lipless sinking twitchbait built for forward-facing sonar fishing. With a rapid dive on a slack line and a distinctive back-and-forth shimmy, this lure invites aggressive responses from bass while you scan target areas with modern...

Introducing the Bill Lewis Depth Strike Twitchbait The Depth Strike is a lipless, sinking twitchbait crafted for modern anglers who use forward facing sonar. It drops quickly on a slack line, then returns with a crisp, side to side shimmy that bass notice as...

Meet the Bill Lewis Depth Strike Twitchbait The Depth Strike is a lipless, sinking twitchbait designed with forward-facing sonar anglers in mind. It dives quickly on a slack line and delivers a tight, back-and-forth shimmy that can draw attention from bass tracking schools or...

Overview The Bill Lewis Depth Strike Twitchbait is a lipless, sinking lure designed to work with forward facing sonar. On a slack line it sinks quickly and delivers a distinctive back and forth shimmy that can grab a bass’s attention even in busy water....

Overview River2Sea CL-TN130/09 Chris Lane is a top-tier topwater prop bait crafted for anglers who chase aggressive surface bites. Measuring 5 inches and weighing 3/4 oz, this lure pairs a lively cruising action with a compact profile that easily skims over lily pads, reeds,...

Overview Discover the MirrOLure 17MR-NP Mirrodine, a 2-5/8 inch suspending twitchbait designed to entice mid-water targets with a lifelike, darting action. Its ability to suspend after each twitch invites natural-feeling pauses that predators may react to, making it a versatile addition to your tackle...

Meet the Bill Lewis Depth Strike TWITCHBAIT The Depth Strike is a forward-facing sonar friendly, lipless sinking twitchbait designed to drop quickly on a slack line and deliver a distinctive back-and-forth shimmy. Its compact profile and deliberate action invite attention from reading bass, helping...

OverviewMeet the Mirrolure L30MR-808 MirrOLip, a big game lure designed for anglers who value realism, visibility, and reliable action. Building on a tradition of high visibility finishes and lifelike motion, this lure is crafted to perform across species and waters, helping you present a...

Small Bait, Big Possibilities: Slim SwimZ 3 Inch The Z-MAN Slim SwimZ 3 Inch is a downsized ElaZtech swimbait that preserves the feel, action, and durability anglers expect from Z-MAN’s larger models. Its soft body and exclusive curved paddle tail deliver a lifelike wiggle...

Meet the Zoom 042-023 Baby Brush Hog in Cotton Candy The Zoom Brush Hogs are known for bold motion and mouth‑watering action. The Baby Brush Hog shares the same DNA—a big, bulky profile with tails, wings, and arms that create lively vibration and water...

Meet River2Sea CL-TN130/45 Chris Lane The CL-TN130/45 Chris Lane is a high-performance topwater prop bait designed for anglers who chase dynamic surface action. Measuring 5 inches and weighing about 3/4 oz, it strikes a balance between easy casting and an engaging wake on the...

Overview The River2Sea CL-TN130-23 Chris Lane is a topwater prop bait designed to deliver lively surface action. Measuring 5 inches and weighing 3/4 oz, this Terminator‑inspired lure anchors a crisp retrieve with a distinctive prop that creates a rolling wake and periodic splashes when...

Silver Horde Goldstar #35 Squid (5 Pack) UV Green Developed by legendary charter captain Kasutaro Yamashita, the Gold Star Squid blends lifelike detail with a soft, rubber-like plastic that resists water uptake and stays neutrally buoyant. This thoughtful combination helps the lure feel natural...

Meet the Hot Spot Apex Lure In green, this 4.5-inch trolling lure is designed to perform across water conditions. The Apex line spans 7 sizes and more than 40 finishes, giving you options that suit clear lakes or stained estuaries. With a purpose-built balance...

Meet the Aqua Dream Living WSPF 1/4-Ounce Live Bait Spoon, a lure designed to elevate your next fishing session. The spoon's multi-colored finish catches light in the water, creating flash that can draw attention from curious fish as you cast and reel. Its balanced...