Mid-water versatility with a premium finish The Rapala HJ10-CLS Husky Jerk is a purpose-built mid-water lure featuring a Crown Silver finish that catches light as it moves. Measuring 10 cm and weighing 0.4 oz (10 g), it delivers balanced buoyancy that supports natural suspension...

The Rapala Husky Jerk HJ12-CLS is designed to suspend with natural buoyancy, delivering precise, lifelike action that mimics an escaping baitfish. Its crisp jerk triggers a sharp change in direction, while an integrated rattle chamber adds a distinctive underwater cadence that can draw attention...

Overview The Luhr Jensen Magnum 3 Dipsy Diver in Fish Candy Blue UV is a deep-running trolling diver designed to extend your lure presentation. With a diameter just under five inches and a weight of 8.08 ounces, its round, compact form slices through water...

Meet the ISSEI Worm Spatera 5-Inch Murakami Special #50 LureThe ISSEI Worm Spatera blends a straight paddle tail with a slightly longer silhouette to create enticing water movement. In Murakami Special #50, the color shifts subtly with light, helping the lure stand out in...

Meet the Vexan Super-D Swimbait Designed to mimic live bait with lifelike movement, curly tail action, and holographic eyes, this 4.7 oz lure measures 9 inches of body length with a 14 inch tail. When cast and retrieved, the profile, subtle sway, and reflective...

Experience a lifelike swimbait that mirrors the movement of real prey in the water. The Vexan Super-D Swimbait weighs 4.7 oz and features a 9-inch body with a 14-inch tail, finished in Chartreuse Circus to grab attention in both sunlit and shaded water. This...

Mag Super-D Swimbait overview The Vexan Mag Super-D Swimbait is an 8 oz soft plastic lure designed to imitate a lively baitfish. Its 12 inch body extends to an impressive 18 inch tail, with a curly tail action and holographic eyes that catch light...

Elevate your bass fishing with the Vision 110+1 GG Deadly Black Shad Jerkbait The Megabass Vision 110+1 GG Deadly Black Shad Jerkbait blends a classic shad silhouette with modern lure tech to deliver a believable, chase-worthy profile in many water colors. Its Deadly Black...

Meet Berkley Gulp! SW Pulse Claw 3 Inch Red The Berkley Gulp! SW Pulse Claw 3 Inch Red is a purpose-built soft lure designed to tempt large rockfish with a blend of motion, water displacement, and scent. The lure comes in a pack of...

Overview: Berkley Gulp! SW Sandworm 2in Ajing The Berkley Gulp! SW Sandworm 2in Ajing is a compact, easy-to-handle lure designed for finesse ocean fishing. With a lifelike silhouette and deliberate water movement, this 2 inch evocation of tiny prey can enhance your drifting and...

Overview Discover the Berkley Gulp! SW Sandworm, a compact 2-inch soft bait engineered for finesse fishing. In natural color, this bait blends with the water and mimics a small prey item, offering a convincing silhouette for Ajing and other light-tackle targets. Built on Berkley’s...

Overview The Megabass Deep-X 100 LBO Deep Diving Crankbait blends compact size with a bold deep-water presence. Measuring about 2 1/3 inches and weighing 3/8 ounce, it offers a crisp, responsive feel that helps you work depth targets with confidence. Its design emphasizes a...

Overview The Megabass Ito Vision 110+2 Deep Diving Jerkbait is a compact 4 1/3-inch, 1/2-ounce lure designed to reach mid-depth bass with a purposeful, gliding action. Built to entice suspended fish, the lure balances performance with precision in a rugged, ready-to-fish package. Core technology...

Overview The Megabass Ito Vision 110+2 Table Rock SP redefines the classic jerkbait for deeper, suspended bass in open and complex waters. Building on the ONETEN’s renowned action, this lure combines a refined lip profile with a patented tungsten balancer to deliver longer casts,...

Meet the GEECRACK Worm Bellows Stick The Worm Bellows Stick is a compact, salt in lure designed to attract bass with a natural, lifelike vibe. Measuring 5.8 inches, its ribbed body and wave-ready release create a subtle, responsive presence that many anglers find appealing...

All‑weather offshore lure with aggressive depth and action The Rapala X-Rap Mag XT Saltwater Jerkbait in HD Lime Light UV is engineered to perform under demanding saltwater conditions. Its sturdy body and UV enhanced finish catch light and draw attention in open water, near...

Overview Meet the MagBay Lures Original Phoenix Marlin Lure, a 10-inch predator designed for pelagic trolling across oceans. With keel-weighted heads and a bold, bait-like profile, it tracks effectively at speed and delivers exciting action that anglers report resonates with marlin, dorado, and other...

Meet the Keitech Salticore Tube in a compact 3.5-inch profile designed to balance action and sink rate. This 6-piece pack weighs about 0.2 oz per tube and features Grypan Pepper Blue color for visibility in varied water conditions. Ultra-precise core construction Keitech’s Ultra Precision...

Overview The Rapala Chrome Jointed Shad Rap Lure is a plastic, jointed take on the legendary Shad Rap. Its chrome finish catches light as it moves, delivering a lifelike profile that can draw attention in mid-water. Equipped with two No. 3 hooks and a...

Vexan Super-D Swimbait: Realistic Action for Big Fish The Super-D Swimbait is a 4.7 oz lure with a 9 inch body and a 14 inch tail, designed to mimic living bait with curling tail action and lifelike eyes. In clear or stained water, the...