Overview The Scotty 1024 Counter Cover is designed exclusively for Scotty manual downriggers. It combines a molded, fiber-reinforced nylon shell with a practical lift-up removal method, so you can access the counter without twisting or forcing movement. Built to withstand marine conditions, this cover...

Overview Luhr Jensen combines durable construction with a vibrant finish in the 4 Bolo Flex-i-Troll Green Rainbow Fishscale lure. Designed as a single-hook lure, it presents a compact profile that can be tuned for a range of trolling setups. The Green Rainbow Fishscale finish...

Unlock topwater possibility with the Spro Bronzeye Pop Bait – Navy Seal The Bronzeye Popper Frog, part of the Dean Rojas Signature Series, is engineered to coax bass from the thickest cover with a powerful, attention-grabbing pop. Its design emphasizes a loud splash and...

Vibration-X Ultra Rattle: A Versatile Sinking Lure Meet the Megabass Vibration-X Ultra Rattle in Secret Gill. This 3-inch, half-ounce sinking lure features a loud rattle and a pronounced body vibration that translates into an audible, tactile signal as it dives. The combined sound and...

Rapala Original Floater 18 PurpledescentThe Rapala Original Floater 18 Purpledescent remains a trusted choice for anglers who value versatility and reliable action. Its wounded minnow presentation mimics a stressed baitfish, triggering a natural, darting response that draws curious gamefish from the strike zone.Crafted with...

Overview Pro-Troll HotChip 11-Inch Flasher in UV plaid is a classic trolling favorite redesigned with modern bait technology. The traditional flasher profile remains familiar to anglers who rig and troll at varied speeds while pursuing salmon and other target species. In the water, flashers...

Overview Meet the Lucky Craft Pointer 78DD, a compact suspending jerk bait designed for mid‑depth presentations. Its innovative weight balance places brass weights low, creating a noticeable wobble and subtle vibration whenever you pause your retrieve. In mid-water, this lure tends to hover around...

Overview The Rapala Deep Tail Dancer 11 Purple Clown Flash is a deep-diving, 4.375-inch lure designed to entice with a wide-tail action and the classic Rapala wounded-minnow appeal. Its color pattern combines vibrant purple, orange, and reflective flashes to stand out in various water...

Overview Meet the Rapala Deep Tail Dancer 09 Purple Clown Flash, a deep-diving banana-style lure designed to entice strikes with a lifelike, wounded-minnow vibe. The Purple Clown Flash color adds visibility in varied water conditions while maintaining a natural silhouette that can draw attention...

Upgrade your on-water setup without downriggers The Pro-Troll Black Box Transom Mount Kit (Small) is designed for anglers who want a streamlined rig that still delivers effective signaling in the water. When paired with the Pro-Troll Black Box, this transom mount offers a compact,...

OverviewKeep your Scotty electric downrigger looking and performing at its best with the replacement lid in black. This lid is designed to fit Scotty electric downriggers, delivering a clean, low-profile appearance on deck while supporting a tidy, ready-for-use rig.Durable, engineered materialThe lid is crafted...

Meet the Rapala Deep Tail Dancer 07 Flash Perch, a deep-diving lure designed to deliver action when fish are tight to structure or cruising in deeper water. With a banana-style body and a pronounced wide tail, it blends Rapala’s classic wounded-minnow appeal with an...

Meet the Williams Wabler: a time‑tested lure with a storied legacyThe Williams Wabler is one of the most recognizable spoons in fishing tackle history. The large W60S model measures 3-1/4 inches and weighs 3/4 oz, offering a balanced profile that tracks smoothly in the...

OverviewThe Got-Cha G1501-WT Tuna Tail Skirt combines a compact 4-inch profile with a 2-ounce weight, offering a versatile lure for a range of conditions. Its white plastic body delivers a clean, high-contrast silhouette in both sunny and shaded water, helping you cover water efficiently...

Overview The Proco HotChip 11 Flasher with EChip blends traditional flasher action with Pro-Troll’s innovative EChip bait technology. At 11 inches, this flasher delivers balanced vibration and flash behind your lure, while the plaid-on-blue finish adds contrast that can help visibility in a range...

Meet the Big Al's Fish Flash Lazer: Chartreuse Yellow, 10-Inch Introducing a game-changing inline flasher designed to deliver brilliant, fast flashes without adding drag. The Fish Flash Lazer features a patented triangular body that rotates on its axis, creating a distinctive vibration pattern intended...

Built to endure harsh saltwater conditions The Rapala Countdown Magnum 14 in Gold Fluorescent Red combines a bright, reflective body with rugged construction to stand up to oyster beds, coral edges, and salt spray. Seven coats of protective paint complement PermaSteel hardware to resist...

Meet the Rapala X-Rap 12 Rainbow Trout, a compact hard lure designed to deliver dynamic, fish-attracting action in a single retrieve. Its bold coloration, lifelike silhouettes, and light-reflective accents help catch the eye in moving water, while a balanced body profile helps maintain control...

Elevate your deep-water fishing with the Rapala Deep Tail Dancer 09 Blue Flash. This banana-shaped lure pairs an aggressive wide-tail kick with a wounded-minnow profile, delivering a lifelike presence that can entice predator fish from deep structure and open-water ambush points. The Blue Flash...

Meet the LIVE TARGET Yellow Perch Crankbait, Medium Designed for northern waters, this lure is built to entice Smallmouth Bass, Walleye, and Northern Pike with a lifelike perch profile and engaging action. Its compact form aims to deliver a natural presence in the water,...