Smart design for stable, lifelike movement The Churro's joint design creates flutter on the pause and a natural tail kick when you retrieve. This combination can mimic a wounded baitfish, increasing front-end action and drawing attention from curious bass. The Hex-Keel body adds hydrodynamic...

Overview Meet the 13 FISHING Churro Irish Car Bomb, a 4.25-inch jointed lure designed to deliver flutter on pauses and a confident tail kick during retrieves. The action is crafted to stay visible in the water without overpowering the strike zone, helping you read...

Bold ice fishing versatility with a lifelike vibe The Coconut Crab is a purpose-built softbait designed for serious panfish and trout anglers. Its design features eight crawly legs and a long, quivering tail that create a dynamic silhouette in the water. The Snozberry color,...

Introducing Coconut Crab: A Bold Softbait for Ice Anglers The Coconut Crab from 13 FISHING is built for serious ice fishing where finesse meets temptation. Its design features eight crawly legs and a long, quivering tail that move with even the faintest current, catching...

Meet Coconut Crab: Durable, lifelike panfish plastics The Coconut Crab marks a fresh take on soft baits for panfish. Built to withstand the elements, these baits are 10x tougher than many rivals while delivering consistent action from your favorite panfish targets. The design uses...

Meet the Coconut Crab: finesse-rich ice fishing lures from 13 FISHING The Coconut Crab is a bold softbait engineered for the serious ice angler who prizes high-finesse presentations. Its eight crawly legs and a long, quivering tail generate lifelike movement that can tempt wary...

Elevate your ice fishing finesse The Coconut Crab is a bold softbait crafted for serious ice anglers who favor high-finesse presentations. Its design combines lifelike motion with a compact profile, offering a tempting target for wary panfish and trout. The Purple Rain color delivers...

Engineered for rugged reliability on every cast Concept A Gen II is more than a reel; it's a workhorse designed to keep pace with demanding days on the water. The Bulldog Drag system delivers up to 25 lbs of stopping power, providing confident control...

Concept A Gen II is the trusted partner for anglers who demand dependable performance across fresh and saltwater. Built around a precision-engineered HD aluminum frame with Ocean Armor 2 treatment, it resists corrosion and delivers a solid, confident feel in hand. The drivetrain uses...

Overview Meet the Concept A3, a big, low-profile reel designed for versatile performance on both freshwater and saltwater days. The HD aluminum frame stays rigid yet light in hand, while Ocean Armor 2 protection helps resist corrosion and keeps a clean, streamlined profile in...

Big on Power and Precision The 13 FISHING Concept A3 baitcast reel blends rugged durability with refined engineering, designed for demanding days on the water. An HD aluminum frame with Ocean Armor 2 protection provides a solid foundation, helping the reel withstand harsh saltwater...

Ultralight design for all-day casting The Concept C2 Gen II weighs just 5.89 oz / 167 g, balancing instantly in the hand and keeping fatigue low after long sessions. Its low-profile form pairs with a precision build to deliver a feel that is responsive...

Meet the 13 FISHING Concept C2 Gen IIWeighing just 5.89 oz (167 g), this ultra-light, low-profile baitcast reel is designed for long casting days and precise lure placement. It features a zero-corrosion, Hi-Tech Cast Iron Carbon Frame and Side Plate, delivering a rock-solid feel...

Meet the 13 FISHING Concept C2 Gen II: Ultralight, Tough, and Ready for All Waters Weighing just 5.89 oz / 167 g, the Concept C2 Gen II is designed to ride light in the hand while delivering solid performance across conditions. Built with a...

Overview Weighing just 5.89 oz (167 g), the Concept C Gen II redefines what a low-profile reel can feel like in hand. The zero-corrosion frame keeps pace with challenging environments while delivering a rock-solid, responsive feel that rewards every cast. Built with a high-strength,...

Meet the Concept C2 Gen II: a featherlight companion for day-long casts Exceptionally light, the Concept C2 Gen II weighs 5.89 oz (167 g). Its minimal heft makes it easy to cast all day, with a balanced feel and confident line control. The white...

Meet the Concept C Gen II, a low-profile baitcast reel designed for versatility in freshwater and saltwater setups. Weighing 5.89 oz / 167 g, this reel aims to deliver a balanced, fatigue-free casting experience that lets you focus on technique rather than gear. At...

Overview Meet the Concept TX Gen II, a pinnacle of 13 FISHING’s durable, low-profile saltwater baitcasting line. Built to withstand harsh environments, this reel blends a compact, palm-friendly silhouette with rugged components for reliable performance on both fresh and saltwater adventures. The seafoam green...

Durable, salt-ready performance The 13 FISHING Concept TX Gen II baitcast reel blends rugged durability with refined precision in a seafoam green, low-profile design. Built to withstand harsh saltwater environments, the ZERO corrosion Cast Iron Carbon chassis anchors the overall frame and side plate...

Meet the 13 FISHING Concept TX2 Gen II baitcast reel, built to stand up to demanding saltwater days while delivering precision and control. The model TX2-7.5-RH combines a rugged ZERO corrosion Cast Iron Carbon chassis with refined gearing to keep performance steady across fresh...