Designed by pros and tested in tournaments, the Berkley Flicker Minnow Chartreuse Pearl delivers a lifelike minnow silhouette with a rapid dive curve. This combination is built to help you reach the strike zone quickly while delivering sharp flashes and enticing tail action. Water...

OverviewDesigned by professional anglers and tested in tournaments, the Berkley Flicker Minnow is built to help you fish with renewed confidence. The Slick Purple Bengal color pairs with a realistic minnow profile to catch the eye of predatory fish as you reel and pause...

OverviewDesigned with input from professional anglers and tested in tournament settings, the Berkley Flicker Minnow combines a lifelike minnow silhouette with a well-tuned diving path. The result is a lure that delivers vivid flashes and convincing tail action, helping you reach the fish quickly...

Overview The Berkley Flicker Minnow is a freshwater crankbait designed by pros and tour-tested to help anglers attract more bites. With a realistic minnow silhouette and a vivid Flashy Perch color, this lure delivers strong visual appeal and confident presentation. Its compact 1/3 oz...

Overview Meet the Berkley Flicker Minnow Crankbait in the Slick Smelt color—a freshwater lure designed by industry pros and tested in tournament settings to help you catch more fish. Built with the same standards that define Berkley’s Flicker Shad, this crankbait combines a compact...

Proven lure design that targets predator fish The Berkley Flicker Minnow Firetiger is a freshwater crankbait crafted with the kind of precision anglers expect from pros. Designed by Gary Parsons and Keith Kavajecz and tested in tournaments, it aims to create meaningful bite opportunities...

The Berkley Flicker Minnow is a freshwater crankbait born from pro insight and tournament testing. It blends a lifelike minnow silhouette with a purposeful diving action, designed to close the distance to feeding fish quickly while delivering eye catching flashes and tail movement that...

Designed by professional anglers and shaped for tournament practicality, the Berkley Flicker Minnow offers a lifelike minnow profile with vivid, reflective flash. The lure’s action and silhouette are engineered to help you present a natural baitfish look while maintaining a lively tail movement during...

Overview Meet the Berkley Flicker Minnow, a freshwater crankbait engineered by top anglers and tournament-tested to help you catch more fish. This lure blends a distinctive body design with a precise dive curve, delivering bold flashes and lively tail action that predators notice from...

Overview Meet the Berkley Flicker Minnow. Designed by Gary Parsons and Keith Kavajecz and proven in tournaments to help anglers catch more fish, this freshwater crankbait blends a realistic minnow profile with a precise dive curve. The result is a lure that reaches active...

Berkley Flicker Minnow Prime Time: Precision, Realism, and Action Designed by pros Gary Parsons and Keith Kavajecz, the Berkley Flicker Minnow Prime Time freshwater crankbait has tournament-tested credentials for anglers aiming to catch more fish. Its unique body design pairs with a precise dive...

Overview The Berkley Flicker Minnow Purple Flash is a freshwater crankbait engineered by top pros and tournament tested to help anglers catch more fish. Designed with a realistic minnow profile and a distinctive diving action, it covers water quickly and delivers vibrant flash that...

Overview The Berkley Flicker Shad Fusion19 buck tail jig is designed to pair seamlessly with Berkley Gulp soft baits, delivering a versatile option for a variety of offshore targets. A razor-sharp Fusion19 hook anchors the lure, while a generous tuft of buck tail hair...

Meet the Berkley Flicker Shad Fusion19 Bucktail Jig, a versatile lure designed to pair with Berkley Gulp soft baits for a range of offshore and nearshore action. Weighing 1/2 oz and measuring roughly 3.5 inches, this jig presents a compact silhouette that tracks cleanly...

Overview The Berkley Flicker Shad Jointed Lure is engineered to deliver a bold, exaggerated action that stands out in varied water conditions. As a freshwater crankbait designed for trolling and casting alike, it emphasizes a lively rattle and rolling motion that can entice predatory...

OverviewThe Berkley Flicker Shad Shallow in Blue Tiger is a purpose built crankbait designed for shallow water fishing. Sized at 1/6 oz and 2 inches, it presents a compact, lifelike shad silhouette that predatory fish instinctively investigate when they cruise the upper water column....

Shallow water, big results with the Berkley Flicker Shad Shallow The Berkley Flicker Shad Shallow is a purpose-built crankbait designed to run tight to the surface and through shallow zones, where predators hunt. The Firetiger color catches light and helps this bait resemble a...

Meet the Berkley Flicker Shad Shallow CrankbaitDesigned to tempt wary predators in shallow water, the Berkley Flicker Shad Shallow is a compact, lifelike profile that mirrors a fleeing shad. This 1/6 oz, 2-inch crankbait is sized for precision casting and controlled trolling, with a...

OverviewThe Berkley Flicker Shad Shallow is built for anglers who fish near the surface or in shallow channels. This shallow-running crankbait stays at a controllable depth while you vary speed and cadence, helping you cover likely fish-holding zones without heavy retrieves.In Pearl White, the...

Overview The Berkley Froggin’ Haul of Fame kit puts a curated lineup of Hollow Belly Frogs into your hands, designed for responsive action and practical field use. Housed in a Plano Open-Compartment StowAway, this set showcases color-rich options for both the popping and standard...