Overview Kickstart a feeding frenzy with the Yum Dinger Bold Bluegill, a 5 inch soft plastic lure built for versatile freshwater fishing. Crafted with Yum Lures’ emphasis on research-backed design and strict quality control, this bait blends lifelike color with a supple feel that...

Overview Discover the Yum 4.5 Pulse-Ayu jig, a compact option built around the Shur Strike SSHBJ14-CPP hot ball jig design. In an 8-count package from Yum Lures, this model is identified as YPL4195 and weighs 0.18 pounds. The combination of durable plastic components and...

Overview The Break'N Shad from Yum Lures is a 5-inch soft plastic jerk-bait crafted to mimic a live baitfish with a slender, lifelike silhouette. Its clean lines and natural finish catch light in a way that can draw attention in both clear and stained...

Overview The YUM Break'N Shad is a 5-inch soft plastic jerk-bait crafted for lifelike presence and responsive action. Its baitfish profile is designed to attract attention and trigger natural hunting instincts in a variety of freshwater settings. When you twitch the rod tip, the...

Meet the Christie Craw The YUM Christie Craw is a compact 3.5-inch soft plastic craw that moves with purpose. Developed with pro angler Jason Christie, it’s designed to swim and flail on the drop, imitating a crawdad or small baitfish. The Watermelon Red Flake...

Meet the YUM Christie Craw The Christie Craw is a 3.5 inch soft plastic crafted to trigger aggressive responses from bass across a range of water conditions. Developed with pro angler Jason Christie, this bait blends lifelike motion with durable construction to stay effective...

Meet Yum DingerThe Yum Dinger is a 5-inch soft plastic lure from Yum Lures, designed to deliver lifelike action on the retrieve. This edition comes in Tomato and is sold as an 8-pack, giving you flexible options across several setups. Key features at a...

Overview The YUM Dinger Bulk 100-Pack in Green Pumpkin/Chartreuse brings a trusted lure family to your tackle box. At 5 inches, these soft plastics are built for versatility and dependable action, whether you’re fishing from shore, a boat, or a kayak. From Yum Lures,...

Introducing the YUM Dinger Bulk 100-Pack in Cranberry, a staple for bass anglers who value versatility and value. The 5 inch soft plastic lure is designed for multiple rigging styles and a presentation that stays subtle yet compelling in the water. What makes this...

Overview The YUM Dinger Bulk 100-Pack in Morning Dawn brings a reliable bass lure to your tackle box at a practical bulk price. This widely respected soft plastic bait is known for its versatile performance and subtle, natural action that can adapt to a...

Experience the YUM Dinger Bulk Advantage Stock up with the YUM Dinger Bulk 100-Pack and keep a reliable bass lure within easy reach. In Watermelon/Pearl Laminate and at 5 inches, this versatile soft plastic is designed to perform across several popular rig styles while...

The YUM Dinger Bulk 30-Pack brings a timeless bass lure into a convenient 30-count package, sized at 5 inches for a wide range of fishing situations. The Black/Blue Laminate finish provides a dark, reflective body with a touch of blue shine, offering visible contrast...

YUM Dinger Bulk 30-Pack — Morning Dawn Stock up with the YUM Dinger Bulk 30-Pack in Morning Dawn. These 5-inch soft plastic baits combine value and versatility, giving you a dependable option for multiple presentations during bass sessions. In hand, the flexible design feels...

Overview The YUM Dinger Classic Worm is a versatile soft plastic bass lure designed to perform in a wide range of setups. Its lifelike profile and supple feel invite bass to investigate, making it a go-to option when you want a dependable, all-purpose bait....

The YUM Dinger worm is a versatile bass lure that catches fish whether they're feeding or not. This soft plastic bait delivers a subtle, lifelike action that even highly pressured fish can't resist. With a unique hook slot for better hookups, the Dinger can...

Overview In the evolving world of forward-facing sonar fishing, the YUM FF Sonar Minnow JC Natural stands out as a thoughtfully designed soft plastic lure. Built in collaboration with pro angler Jason Christie, this bait delivers an ultra-natural profile with a subtle, life-like quiver...

When finesse matters, the Yum Finesse Worm Junebug 8in from Yum Lures brings a beefed-up profile with a purpose-built action. The Magnum Finesse Worm is designed to feel light on the hook yet deliver noticeable presence in the water, helping you keep a subtle,...

OverviewDesigned with input from Elite pro Jason Christie, this compact 3.5 inch craw lure is built for flipping and pitching. It swims and flails on the drop, mimicking a crawfish or a fleeing baitfish. The camo finish helps it blend into cover and murkier...

Meet the YUM LURES 3.5 Pulse Bait The YUM Pulse Bait blends a compact body with a dynamic ribbed silhouette. Its downward-angled ribs are designed to create a bulkier look while using less plastic, helping the lure sink and push toward the lower water...

Meet the Yum Lures 3.5 Pulse Bait in Blue Pearl, a compact swim-bait designed to grab attention with depth control and eye-catching flash. The Pulse features angled ribs that slope downward, creating a bolder silhouette while using less plastic. This design helps the bait...