Overview Pro-Cure Addicted Blend Oil is a collaborative scent between Addicted Fishing and Pro-Cure. This salmon-focused formula blends baitfish profiles that salmon typically pursue with Pro-Cure's bite stimulants. The result is a real oil scent designed to enhance the aroma around your bait and...

OverviewMeet the Fish WOW! 4-inch mini feather trolling lures, a compact option built for pelagic trolling where small baitfish dominate the action. Each lure features a chrome-plated head, premium feather, and a thicker vinyl squid skirt, all designed to dance beneath the surface as...

Gibbs Delta Skinny G Spoon from Trap Shack Meet a compact, balanced spoon designed for versatile angling. The Gibbs Delta Skinny G Spoon blends a slim profile with a sturdy build, maximizing casting distance while delivering a lively wobble that catches the eye in...

Overview Introducing the Fish WOW! 5pcs Diamond Jig Chrome 2oz with Treble Hook — a compact, versatile saltwater jigging set designed to place you right over the fish with confidence. New in the pack, this 5-piece collection centers on a diamond-shaped lure finished in...

Elevate your saltwater jigging with Fish WOW! Diamond Jigs Designed for speed and precision, these 2oz diamond jigs feature a Mylar holographic laser finish that flashes with every movement. The balanced diamond shape drops vertically at high speed, helping you reach the strike zone...

Overview Meet the Matrix 3in Shad P Champ soft plastics, a compact lure designed to deliver lifelike action without complicating your setup. The 3 inch profile strikes a balance between subtle charm and enough presence to attract attention in varied water conditions. The Shad...

Overview The Fish WOW! 10oz Bullet Jighead combines a compact, hydrodynamic profile with rugged saltwater-ready construction. The 10-ounce weight and 5.25-inch length (including the hook) create a balanced platform for larger soft plastics like the Fish WOW! grub. Key specifications Weight: 10oz Length: 5.25...

Bigwater performance meets soft, durable action The Z-Man HeroZ delivers a 10 inch elongated fish shape designed to entice large predators in a wide range of saltwater and freshwater environments. Built with ElaZtech it stays incredibly soft while offering tear resistance, giving you a...

The Shimano Current Sniper Sinking Stickbait in Green Mackerel blends a sand eel like silhouette with smart internal mechanics. It is designed for anglers who value distance, reliability, and a natural water entry that helps the lure swim with authority when retrieved. The 120S...

Overview Meet the Z-Man HeroZ, an oversized 10-inch soft jerk bait designed for serious big-water fishing. Its elongated, lifelike silhouette invites bold strikes from wide-ranging predators, from offshore residential zones to northern lakes where big targets roam. The lure’s soft feel blends with a...

Powerful attractant for bait setups Gold Dust 8oz Shaker delivers a rich butterscotch aroma designed to attract bears from greater distances. The formula is described as 500X sweeter than sugar, offering a fragrant, inviting scent that travels beyond the immediate bait site. This shaker...

Overview Rod-N-Bobb's Brad's 2PK Super Cut Plug Rotten Banana is a versatile trolling lure designed for salmon anglers who value customization and action. The patent-pending split-cavity design lets you add scent or a bait fillet directly to the plug, expanding presentation options without changing...

Megabass 36648 Great Hunting 50 Flat Side FS Rooted in a celebrated lineage of native trout lures, the Megabass 36648 Great Hunting 50 Flat Side FS brings a refined 50 mm minnow profile to modern river fishing. Designed by Takumi Kawasu, this compact lure...

Overview The Shimano Current Sniper Sinking Stickbait in the Bunker design blends a sand eel like slim silhouette with a smart weight system to maximize casting distance and water entry control. The OL212PEBN model features a streamlined profile designed for long, accurate casts and...

Drawing on GREATHUNTING's enduring fishing heritage, the Megabass 36613 Great Hunting 45 Flatside Sea Salmon Fry reimagines a classic 45mm minnow for saltwater and native trout fishing. This lure nods to the company's GH55 lineage with a focus on balance, speed, and lifelike action,...

OverviewMegabass 36651 Great Hunting 50 FlatSide FS Takumisetsuki Ayu is a compact minnow designed for precise control in rivers and streams. Building on a legacy of the Great Hunting line, this 50mm model channels evolving balance ideas with a modern flatside profile that resonates...

OverviewBrad's Super Bait 2 Pack in Lemon Lime delivers a visually striking color paired with a unique action that anglers rely on across species. The pair arrives ready to fish, allowing you to cover multiple rigs or depths without re-rigging. The Lemon Lime hue...

Overview Brad's Super Bait is a patent-pending bait-holding lure designed to deliver a vigorous rotating action. The 2-pack Lucky Charm offers versatility on the water with a compact profile that can appeal to a range of freshwater game fish, including Chinook, Coho, Lake Trout,...

Unlock big-water potential with HeroZ The Z-MAN HeroZ is an oversized, 10-inch fish-shaped jerk bait engineered with ElaZtech. This combination delivers a distinctive, soft yet durable action designed for big-fish targets across coastal and freshwater environments. While the bait is soft, its engineering emphasizes...

Overview Fat Cow Jig Strips Fork Tail deliver reliable trailer action with a durable, flexible synthetic material. At 3 15/16 inches and a bright yellow hue, they create a distinctive silhouette that works across conditions, helping you present a tempting profile to many target...