The Shadow Rap Deep 11 Olive Green is built to work in the 4–8 foot zone, combining a deliberate horizontal glide with a vertical fade that mimics a Minnow in trouble. This Rapala jerkbait delivers a natural Minnow action that can trigger bites on...

Mid-depth power with lifelike Minnow appeal The Rapala Shadow Rap Deep 11 Purpledescent is engineered to tempt wary bass and satisfy anglers who love a responsive, mid-depth lure. It dives into the 4–8 ft range while delivering a natural Minnow action that feels true...

Overview Meet the Rapala SSR07HS Shallow Shad Rap 07 in Hot Steel, a compact lure designed to excel in skinny water. Built with the signature Rapala craftsmanship, this bait emphasizes precise action, a lifelike profile, and dependable reliability straight out of the box. Its...

Balanced blade action for stained-water bass The War Eagle WE38GIN26 centers around a gold-frame tandem Indiana blade setup, delivering a measured balance of flash and vibration. Indiana blades generate a distinct wobble and thump without the extreme push of Colorado blades, which can help...

Meet the River2Sea WPL130/21 Whopper Plopper in powder. This 5-inch topwater lure weighs 1 3/8 ounces and is built to deliver a bold surface presence that can attract attention from surface seekers and followers alike. The compact profile is designed for controlled casts and...

Why anglers reach for the Mag Darter The Mag Darter is designed to maximize casting distance while delivering a believable underwater motion. Its inverted cupped face and distinctive lip produce an erratic yet natural darting pattern, simulating a fleeing baitfish. The holographic bronze shiner...

Meet the Duel Mag Darter Floating Diver Lure Designed to help you cast farther and cover more water, the Mag Darter combines modern performance with a lifelike presence that attracts a wide range of game fish. The Pearl Redhead finish catches light and movement...

The River2Sea WPL90/15 Whopper Plopper Delta Craw is designed to deliver classic topwater action with a modern delta-tail twist. This 1/2 oz, 3.5 inch lure pairs a balanced profile with a soft, rotating tail to create distinctive water commotion that can attract big fish...

Overview Whitetail Institute Kraze Flavored Deer Attractant combines a rich blend of scents and flavors designed to catch a deer's attention as fall winds move into winter. This is more than a simple aroma; it’s a multi-sensory experience crafted to appeal to a deer's...

Set your sights on a proven topwater option with the River2Sea WPL130/17 Whopper Plopper Phantom Shad. This lure blends a compact five-inch body with a precise 1 3/8 oz weight, delivering confident casts and a versatile range of retrieves. In the Phantom Shad color,...

Meet the Rapala Shadow Rap Deep 11 Clown The Shadow Rap Deep 11 Clown from Rapala is crafted to mimic a Minnow in distress at mid-depths. Its distinctive horizontal struggle combined with a vertical fade keeps the lure in the fish’s strike zone as...

Shadow Rap Deep 11 Carbon: a mid-depth jerkbait with lifelike presenceThe Shadow Rap Deep 11 Carbon blends a natural Minnow profile with a precise jerkbait action that can entice suspending fish in the 4–8 ft zone. Crafted by Rapala, this lure delivers high-end finishes...

\n A lifelike minnow lure that moves with purpose\n The Shadow Rap 11 Ghost Shiner recreates the look and motion of a Minnow in trouble. Its horizontal struggle paired with a vertical fade produces a three-stage trigger that draws attention from nearby fish, even...

Meet the Rapala J07BTR Jointed 07 Brook Trout lure The Rapala J07BTR captures the essence of a distressed baitfish with a subtle, convincing swim. At 2.75 inches, this jointed lure sits in a prime size range that can appeal to a variety of freshwater...

Overview The Rapala Shadow Rap Deep 11 Yellow Perch is engineered to mimic a perch in pursuit, with attention to light, movement, and detail that catches the eye in varied water conditions. Its lifelike finishes help it blend with real prey and stand out...

Overview The Rapala Jigging Rap 03 Chrome Red is a compact, minnow-profile lure designed for precise jigging action. Its chrome body with a bold red accent catches light and mimics a startled baitfish as you raise and lower your rod tip, delivering a lively,...

Overview When bass are keyed to big baits, you want gear that can keep up. The Strike King Pro Model 8XD Deep Diving Crankbait in Green Gizzard Shad is designed to reach deeper structure while delivering a pronounced, free-floating rattle. Its substantial profile and...

Overview The Duel Yo-Zuri Mag Darter Floating Diver Lure combines a compact 5/8-ounce body with an inverted cupped face. This design creates an underwater darting action that can resemble a fleeing baitfish as it glides just below the surface, catching attention with subtle motion...

Reach Deeper, Strike Harder with the Promodel 8XD When deep-water structure is your target, the Strike King Promodel 8XD Crankbait provides a thoughtful balance of depth, speed, and realism. The curved bill design enables deeper, faster dives, letting you cover water that many crankbaits...

Overview The Crazy Crawler by Heddon has a storied legacy among anglers, delivering noticeable surface action that can be felt in the rod and seen across the water. When cast and retrieved, this lure tends to ride the surface with a lively splash, inviting...