Overview Meet the Rapala X-Rap Magnum Saltwater Trolling Lure, a purpose-built hard bait designed for offshore predators. The 7-inch body pairs with a midwater running depth, delivering a bold profile that cuts through waves and draws attention from big game species. The HD Flying...

Meet the Keitech Hyper Spider 3.2 inch Electric Shrimp The Hyper Spider is a refined finesse bait built for today’s fishing scenarios. It features a silicone skirt that moves with every micro-gesture, helping the lure feel lively in the water and stay meaningfully present...

Overview Discover the Fish WOW! 10-piece Mexican Flag Feather Lures, a compact 4-inch trolling solution designed for pelagic action. Each lure weighs 1/2 oz and features chrome-plated heads paired with high-quality feathers and squid skirts. The mini feather variant adds a thicker vinyl skirt...

MUUNN 25-Pack Unpainted Tungsten Ice Jigs Kit Meet a compact, high-sensitivity option for winter anglers. The MUUNN 25-pack brings diamond tungsten jigs in a ready-to-personalize kit that emphasizes control and subtlety on the ice. The unpainted heads pair a silvery finish with dependable hardware,...

Overview The Xesta Scramble AGRAAM is a mid‑weight saltwater jig designed to tempt a range of species with a dynamic wobbling fall and controlled side-to-side movement. Its smoked pink Lamé glowtail catches the eye in both bright and dim conditions, helping the lure stand...

Beauty and precision in one compact lure The Mo-021 Monofu 50S from Bassday is born from a desire to fuse aesthetic appeal with essential lure performance. Designed to swim tightly and fly smoothly, this 2-inch minnow balances visual charm with practical action. Holding the...

Introducing the Keitech Crankin Football Jig The Crankin Football Jig is designed to trace the bottom with a controlled crawl that invites reaction bites. Its distinctive head geometry tilts to the side, helping the lure maintain a natural profile as you work around structure...

Overview Raid Japan's Little Sweeper is a 2.5-inch soft lure finished in 072 Stealth Fish. Its compact silhouette aims to resemble a small, easily predatory baitfish, offering a subtle, lifelike shake that comes alive during both descent and retrieval. The lure’s balanced design helps...

Meet Zappu Brady Ours Tune 3 Willow, a thoughtfully engineered edition designed for players who value speed, balance, and reliable control. Weighing just 0.9 g, this model feels feather-light in the hand and responds quickly to your motions, inviting a confident, fluid throw once...

Overview Bassday introduces the Metallic Ayu Mononofu 50S (#Mo-002), a precision minnow lure that harmonizes artistry with practical action. Built for anglers who value beauty in their gear as much as reliable performance, this lure hints at handmade jewelry with clean lines, a refined...

Bassday Monofu 50S #Mo-001 Red Gold: Beauty and Precision in a Small Lure The Monofu line from Bassday is born from a maker’s conviction: lure design should blend beauty with practical performance. The 50S model in Red Gold embodies this balance, offering a lure...

Beautiful modeling meets dependable action The Bassday Mo-002 Mononofu 45S Plated Ayu invites you to experience a lure that blends artistry with precise performance. From the moment you hold it, the piece feels like jewelry, yet its balance is built for real fishing scenarios....

Overview The Dark Matter Astro Spook is a high-performance topwater lure designed for big-game chasing. At 7 inches long and 3.7 ounces, it presents a substantial profile with a premium finish that catches the eye on calm days and choppy seas alike. Dual-Mode Action...

Overview The Bassday Mo-003 Mononofu 50S Yamame is crafted for anglers who value refined aesthetics as much as dependable action. Inspired by the idea of handmade jewelry, this lure blends beauty with practical performance, aiming to deliver a precise, controlled swim and efficient flight....

Overview The Dark Matter Astro Spook is a purpose-built topwater lure designed to excite big fish with a commanding presence and versatile action. Measuring 7 inches and weighing 3.7 oz, it blends a bold silhouette with a precisely balanced ride that anglers can feel...

OverviewDiscover the Mermaid Gear Fishbone Tungsten UV Glow Ice Jigs, a compact, high-sensitivity option designed for hard-water anglers. Each lure is 4 mm in size and 1.4 g in weight, paired with a sharp #10 hook. The UV glow finish and metallic accents catch...

Overview The Megabass MagDraft Swimbait 8in in the Gizzard color is built for anglers who value a sizable, lifelike presence in the water. At 8 inches, the lure balances a visible silhouette with a responsive feel when retrieved, helping you present a convincing baitfish...

Overview Meet the Xesta Scramble AGRAAM, a 4.6 oz (130 g) jig lure finished in Pink Flash Orange. Its thoughtfully balanced weight and action are designed to deliver a distinct jigging cadence and a cohesive wobble during the descent. The result is a lure...

Meet the Jackall Bounty Fish 140 Sexy Pink Back Shad, a purpose-built lure designed to pull big bass from dense, obstructed cover. Measuring 5.5 inches, this bait blends a striking Sexy Pink Back finish with a profile that seduces attention and invites aggressive strikes....

OverviewMeet the Rapala X-Rap Magnum Stick, a purpose-built saltwater lure designed for offshore anglers who chase tuna, wahoo, mahi, and other big-game species. Its silhouette and HD Red Head UV finish cut through spray and sunlight with high visibility while delivering a balanced, responsive...