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Pro-Cure Sturgeon Frenzy Bait Oil 8 oz front label shows real bait blend for targeted bitesPro-Cure Sturgeon Frenzy Bait Oil bottle pour highlight, easy application to baits
Pro-Cure

Pro-Cure Sturgeon Frenzy Bait Oil, 8 oz – Real Bait Oils & Bite Stimulators

Overview Pro-Cure Sturgeon Frenzy Bait Oil is a potent attractant built from real seafood ingredients such as sand shrimp, squid, clams, crawfish, smelt and shad. It pairs these real bait components with concentrated fish oils, bite stimulants and pure anise oil. The 8 oz...
$59.80
$59.80
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JB Lures LTB2-WHCH Lake Trout Bucktail Jig 2oz for lake trout and other freshwater species
JB Lures

JB Lures LTB2-WHCH Lake Trout Bucktail Jig 2 oz – White/Chart Banana Head

JB Lures LTB2-WHCH Lake Trout Bucktail Jig - a versatile option for freshwater anglers The Lake Trout Bucktail Jig from JB Lures is designed to pair with the trusted Lake Trout Tube series, creating a reliable two prong approach for lakes. The jig uses...
$51.19
$51.19
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Mission Tackle LTB2-WHRT lake trout bucktail jig in white and red, ideal for versatile lake fishing
Mission Tackle

Mission Tackle JB Lures LTB2-WHRT Lake Trout Bucktail Jig 2 oz - White/Red

Overview The Lake Trout Bucktail Jig from Mission Tackle’s JB Lures line is built for versatile freshwater use. Designed to pair with the Lake Trout Tube series, this jig features a distinctive banana head for steady tracking and a lifelike profile thanks to genuine...
$51.19
$51.19
(-0%)
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  • Daiwa Evergreen SB-125 skeleton chart lure with long-distance topwater action for bass
    Daiwa

    Daiwa Evergreen SB Topwater Plug SB-125-59 – Skeleton Chart Bass Lure

    Overview The Evergreen SB topwater plug from Daiwa delivers a bold surface presence designed for bass chasing baitfish along edges, structure, and open water. At about 4 7/8 inches long and just under 1 ounce, the SB-125-59 pairs a compact silhouette with an action...
    $63.88
    $63.88
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  • Fat Cow Jig Strips Split Tail on a jig enhances action and visibility for attracting bites.
    Fat Cow

    Fat Cow Jig Strips Split Tail 5-inch - 40X Stronger Than Soft Baits - 8 ct (Yellow)

    Overview Fat Cow Jig Strips Split Tail 5-inch are tough, flexible bait trailers designed to perform across a range of lures. Built to resist wear and stay lively, these strips add action, color, and scent while remaining usable time after time. The split tail...
    $56.84
    $56.84
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  • Bucca Brand Bull Shad 5in with swimming action attracts trophy bass
    Bucca Brand

    BUCCA Brand BUCCA Bull SHAD - 5" (1oz) - Gizzard Magic

    Meet the 5-inch Bucca Bull Shad Designed with input from Mike Bucca, this larger 5-inch swimbait pairs a rugged ABS body with a brush tail for lifelike motion. The result is a profile that looks natural in the water and invites bigger bites across...
    $67.42
    $67.42
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  • Lucky Craft FlashMinnow 110 in Green Herring glides lifelike to attract saltwater predatorsFlashMinnow 110 with slow-suspension action for effective surf fishing at shallow depths
    LUCKY CRAFT

    LUCKY CRAFT SW FlashMinnow 110 – Green Herring Saltwater Jerkbait

    OverviewThe LUCKY CRAFT SW FlashMinnow 110 in Green Herring is engineered for saltwater surf fishing. At 4-1/2 inches (110 mm) and 5/8 oz (16.5 g), this suspending lure sits subtly at shallow depths of 1–2 ft (0.5 m), inviting nearby predators to investigate as...
    $54.96
    $54.96
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  • Rapala Husky Magnum 25 Dorado lure ready for heavy trolling and predator targeting.
    Rapala

    Rapala Husky Magnum 25 Dorado – Heavy-Duty Trolling Lure for Big Predators

    Rapala Husky Magnum 25 Dorado: A High-Speed Troll for Big Predators When you need a lure that can keep up with fast boats and demanding days on the water, the Rapala Husky Magnum 25 Dorado delivers. Its translucent body reveals a subtle glow, while...
    $60.59
    $60.59
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  • Rapala X-Rap Magnum 10 Red Head UV lure, front view, boosts visibility for aggressive strikes.Rapala X-Rap Magnum 10 Red Head UV lure, side view, designed for versatile casting and lure action.
    Rapala

    Rapala X-Rap Magnum 10 Red Head UV Lure

    The Rapala X-Rap Magnum 10 Red Head UV is a high-contrast fishing lure designed to grab attention with a UV-reflective head and a bold red centerpiece. This model is sized for versatile casting and retrieves, helping you cover water quickly while staying vivid under...
    $62.34
    $62.34
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  • Rapala X-Rap Magnum 15 Red Head UV closeup showing high-visibility lure for anglers.Rapala X-Rap Magnum 15 Red Head UV on water demonstrates realistic action and attraction.
    Rapala

    Rapala X-Rap Magnum 15 Red Head UV – High-Visibility Freshwater Lure

    Overview The Rapala X-Rap Magnum 15 Red Head UV is a large, high-visibility lure designed for freshwater fishing. Its 15 cm Magnum body delivers a bold presence in the water, while the Red Head UV finish helps the lure stand out under a range...
    $70.47
    $70.47
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  • Rapala X-Rap Magnum 15 Wahoo UV top view showing lifelike profile.Rapala X-Rap Magnum 15 Wahoo UV side profile highlighting bold silhouette.
    Rapala

    Rapala X-Rap Magnum 15 Wahoo UV – XRMAG15WHU | Offshore Saltwater Lure

    Meet the Rapala X-Rap Magnum 15 Wahoo UVThe Rapala X-Rap Magnum 15 Wahoo UV is built for anglers chasing big offshore targets. Its sizable profile and distinctive UV finish help it cut through sunlit shallows and shadowy depths alike, drawing attention from wary pelagic...
    $70.51
    $70.51
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  • Rapala X-Rap Long Cast 12 Moss Back Shiner lure in moss back pattern for long casts
    Rapala

    Rapala X-Rap Long Cast 12 Moss Back Shiner – 12 cm Lure for Long Casts

    Meet the Rapala X-Rap Long Cast 12 Moss Back Shiner The Rapala X-Rap Long Cast 12 Moss Back Shiner is a purpose built lure that blends lifelike baitfish details with a design that emphasizes distance. The moss back shiner color captures water tones and...
    $59.57
    $59.57
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  • Rapala X-Rap Long Cast 14 Glass Ghost lure with translucent finish for long casts and visibility
    Rapala

    Rapala X-Rap Long Cast 14 Glass Ghost – Precision Lure for Long Casts

    OverviewThe Rapala X-Rap Long Cast 14 Glass Ghost is a translucent lure designed to help anglers reach distant targets while maintaining a lifelike presence in the water. Its Glass Ghost finish offers a shimmering, light-reflective appearance that can catch the eye during retrieves. The...
    $62.43
    $62.43
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  • Rapala X-Rap Long Cast 14 Albino Shiner lure for versatile freshwater fishing.
    Rapala

    Rapala X-Rap Long Cast 14 Albino Shiner – Far Casting Lure

    Overview The Rapala X-Rap Long Cast 14 Albino Shiner is a high-visibility hard lure crafted for long, controlled casts and lively action. Its albino shiner palette reflects light with a subtle, lifelike flash, helping it stand out in a variety of water conditions. Designed...
    $66.50
    $66.50
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  • Close-up of Berkley Gulp Alive Emerald Shiner minnows in the 1-inch size, ideal for ice fishing.Two-jar Berkley Gulp Alive emerald shiner minnow bundle with Magic Gravy recharging in the jar.
    Gulp! Alive!

    Gulp! Alive! Emerald Shiner Minnows 1-Inch – 2 Jar Bundle | Berkley

    Overview Discover the Berkley Gulp! Alive! 1-Inch Emerald Shiner Minnows, now available as a convenient two-jar bundle. These small, buoyant minnows come in a breathable, practical 2.1 oz jar pair and leverage the Gulp Alive formula to deliver a vivid scent profile. The minnows...
    $64.37
    $64.37
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  • Shimano Current Sniper Jerkbait pink back close-up for long casts and water-column presentation.Shimano Current Sniper Jerkbait pink back in water showing submerged action and depth targeting.
    SHIMANO

    Shimano Current Sniper Jerkbait OM140PEPB – Pink Back | Long-Distance Casting Jerkbait

    Meet the Shimano Current Sniper Jerkbait in a striking pink back, engineered for precise, long-distance presentations. Jet BOOST technology lets the internal weight slide back during the cast and spring forward on water entry, helping you reach distant structure and ambush zones with confidence.In...
    $54.96
    $54.96
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  • Berkley GULP! Alive! 1-inch chartreuse shad minnow jar, ideal for panfish and trout.Two-jar Berkley GULP! Alive! chartreuse minnow display for ice fishing and perch.
    Gulp! Alive!

    Berkley GULP! Alive! 1 Inch Chartreuse Shad Minnows – 2 Jar Bundle | Made in USA

    Overview Experience compact, high-impact freshwater fishing with Berkley GULP! Alive! 1 Inch Chartreuse Shad Minnows. This two-jar bundle holds two 2.1 oz jars packed with tiny chartreuse shad minnows, designed for quick presentation and broad species appeal. The bright chartreuse hue and slim, one-inch...
    $64.37
    $64.37
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  • Rapala X-Rap Magnum 40 Wahoo UV shows deep-diving lip for offshore casting successRapala X-Rap Magnum 40 Wahoo UV with colored lip boosts attraction in challenging conditions
    Rapala

    Rapala X-Rap Magnum 40 Wahoo UV – Deep-Diving Saltwater Lure

    Overview The Rapala X-Rap Magnum 40 Wahoo UV is built for reach and reliability, delivering deep-diving action with minimal setup. It runs smoothly right out of the box, allowing you to focus on lure presentation and target species without extra tuning. Depth control and...
    $67.55
    $67.55
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  • Got-Cha G300GH 3-pack gold hook assortment for versatile fishing setups.Got-Cha G300GH 3-pack gold hooks pack for organized tackle.
    Got-Cha

    Got-Cha G300GH-3PK Gold Plug Assortment – 3 Pack Fishing Hooks

    Overview Meet the Got-Cha G300GH-3PK Gold Plug Assortment, a compact three-pack of gold-finished fishing hooks designed for practical field use. The slim, organized packaging fits neatly into tackle boxes, boats, or travel bags, making it easy to have backups ready on the water. The...
    $53.64
    $53.64
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  • Lunker City Slug-Go 9-inch bass lure for versatile freshwater and saltwater fishing
    Lunker City

    Lunker City 9-Inch Slug-Go Bass Lure – Original Soft Plastic Stick Bait, Made in USA (Arkansas Shiner)

    Meet the Lunker City Slug-Go 9-Inch Bass Lure Step into the world of soft stick baits with the Lunker City Slug-Go 9-Inch Bass Lure. This design helped launch a new category in fishing lures, demonstrating how a slender stick bait can deliver dynamic action...
    $60.61
    $60.61
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  • Duel Yo-Zuri Mag Darter ghost black front view shows long cast potential.Duel Yo-Zuri Mag Darter ghost black side view emphasizes darting action.
    Duel

    Yo-Zuri Mag Darter F 165mm Ghost Black Floating Diver Lure | Duel

    Overview Meet the Yo-Zuri Mag Darter F 165mm Ghost Black Floating Diver Lure — a larger profile designed to help you cover water with confidence. Built around an internationally patented magnetic weight transfer system, this lure is engineered to cast with impressive distance and...
    $53.19
    $53.19
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  • Rapala Original Floater 18 in gold fluorescent red for surface twitching and shallow retrieves.
    Rapala

    Rapala Original Floater 18 Fishing Lure - Gold Fluorescent Red (7-Inch)

    OverviewThe Rapala Original Floater 18 in Gold Fluorescent Red is a time tested lure delivering buoyant wounded minnow action that can draw attention across water conditions and species worldwide.Anglers use it in many ways: twitch it on the surface for a tempting wake, retrieve...
    $54.00
    $54.00
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  • Rapala Original Floater 18 Rainbow Trout lure with lifelike minnow action for versatile casting
    Rapala

    Rapala Original Floater 18 Rainbow Trout – 7-Inch Lure

    OverviewMeet the Rapala Original Floater 18 Rainbow Trout, a trusted 7-inch lure that anglers reach for when they want a lifelike minnow presence. Its buoyant, hand-selected balsa body delivers a natural, inviting glide that can feel almost effortless in calm water or light chop....
    $54.79
    $54.79
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