Big Blade ChatterBait overviewDesigned by ChatterBait pro and tournament champion Bryan Thrift, the Z-Man CBB34-03 Big Blade ChatterBait in Green Pumpkin brings a commanding presence to the water. Expect a deep, resonant thump and a fluid kick as you retrieve, helping you differentiate your...

Overview Discover the JKL DriftFry 5.2in SPWN WAKA from Jackall—a compact, action-ready lure crafted for drift and cast presentations. At 5.2 inches, it finds a balance between reach and finesse, helping anglers cover a broad water column with confidence. The SPWN WAKA designation signals...

Overview The LUNKERHUNT Phantom Spider is a 2.5-inch topwater lure designed to tempt bass with a lifelike silhouette and energetic surface action. Its hollow body delivers buoyancy that helps it ride the surface, while its moving legs and soft finish create a cadence that...

Reef Runner 800 Series Deep Diver: Deep-Water Casting and Trolling Lure The Reef Runner 800 Series Deep Diver is built for anglers who chase bigger bites in deeper waters. Each lure is designed, tested, handcrafted and painted in the USA, delivering a durable finish...

Meet Halco SD125-H73 Slidog 125 The Slidog 125 joins Halco’s stickbait lineup as a compact powerhouse. Sized just under the Slidog 150, it delivers a bold water-column presence with a 5-inch profile and a weight around 1 7/8 oz. The Fusilier coloration helps it...

The Paul Brown FBP-91 Fat Boy Pro is a purpose built lure designed for versatility on modern waters. Reaching a balanced 3-1/2 inches in length and a compact 7/8 ounce weight, it sits at the sweet spot for controlled casts and confident retrieves. The...

Meet Z-Man SwimmerZ Breaking Bream Engineered with 10X Tough ElaZtech, the SwimmerZ Breaking Bream combines a soft, lifelike feel with rugged reliability. The result is a bait that maintains its shape through repeated casts and strong retrieves, while delivering a natural, side-to-side swimming action...

Meet the Halco Slidog 125-H50 The Slidog 125-H50 from Halco adds a compact, high‑performing option to your stickbait lineup. Its 5-inch frame packs a distinctive, versatile action that can tempt fish in a range of depths, from shallow flats to midwater zones. Colorfully vivid...

Overview of the Echo EC264 1.75 Squarebill The Echo 1.75 Squarebill from Bill Lewis balances classic squarebill performance with a modern design. This lure pairs a compact 1.75-inch profile with a distinctive low-knock and high-frequency rattle, a nod to the durability and sound that...

Introducing the Halco Slidog 125 SD125-H79 Stripey, a compact, high action stickbait built for versatility in shallow and midwater fishing. At 5 inches and about 1 7/8 ounces, it cuts clean through the water with a lively wake that predatory fish cannot resist. The...

Meet the Zoom Magnum Trick Worm The Zoom 115-362-SP Magnum Trick Worm is a 7-inch soft plastic lure designed to deliver natural, lifelike movement through the water. Its worm-shaped body blends a flexible feel with a subtle, irresistible action that can be tailored to...

Wordens RTSS.350-GNT Rooster Tail Scent Spray Since the 1950s, Wordens Rooster Tail has earned a trusted place in many anglers tackle boxes. The RTSS.350-GNT Rooster Tail Scent Spray blends the classic spinner with a convenient scent boost, designed to refresh your favorite lure without...

Overview The Reef Runner 600 Series Deep Little Ripper is a rattling minnow imitator designed for anglers who want depth, action, and versatility in a single lure. Handcrafted in the USA, this lure combines a curved body with a rounded V-bill to produce a...

Overview The Halco Laser Pro 160DD-H51 is engineered for offshore bluewater trolling, combining bold finish, durable construction, and a swimming action designed to draw strikes through long runs. The chrome gold black back shimmers in sunlight and the lure’s silhouette cuts through water with...

Overview The Fin-S Fish soft bait from Lunker City is a versatile saltwater lure designed to mimic a natural baitfish with a soft, lifelike feel. Its compact build and flexible body support lively action during casting, slow rolling, or jigging along structure, making it...

Overview The Reef Runner Cicada Lure is a 3/8-ounce hardbait designed to mimic a small insect in water. Its bug-like silhouette and a concave blade work together to deliver perceptible vibrations while you retrieve, paired with a fluttering flutter on the fall that can...

Heddon Saltwater Super Spook XT – 5-Inch in Silver Mullet Engineered for demanding saltwater conditions, the Heddon Saltwater Super Spook XT combines rugged hardware with a lifelike color pattern that mimics baitfish skittering across the surface. The XT model enhances durability and performance, making...

Overview Elevate your trolling setup with the Luhr Jensen Trout Rubber Snubber in Fire. Designed to introduce a subtle amount of stretch, it helps absorb a hard strike and maintain steady pressure on the line, which can contribute to smoother hook engagement and more...

Unlock DIY Lure Possibilities with KTGCOZS Propeller Blades Elevate your tackle box with the KTGCOZS 50x10mm Saltwater Propeller Blade set. These sturdy, high-visibility blades are designed to endure both saltwater and freshwater environments while delivering eye-catching flashes that may attract target fish without promising...

Yo-Zuri Rattl'N Vibe 75mm: A Proven Hard Bait for Diverse WaterwaysYo-Zuri has built a legacy of reliable fishing gear for over 50 years, blending Japanese craftsmanship with modern engineering. The Yo-Zuri R1356-GT Rattl'N Vibe 75mm (3 inches) stands out in the brand’s hard-bait lineup...