Berkley Gulp! Mud Minnow/Croaker – Pearl White, 4in Discover a soft bait that blends natural appeal with modern scent science. Berkley Gulp! Mud Minnow/Croaker in Pearl White is a 4-inch bait designed to echo coastal live baitfish while releasing a potent aroma that persists...

Meet Berkley Gulp! Nemesis: a chartreuse saltwater soft bait Berkley Gulp! Nemesis in Chartreuse, sized at 6.5 inches, fuses scent science with a lifelike tail action to perform in demanding saltwater conditions. The bait leverages the gulp! scent technology to create a noticeable underwater...

Overview Designed for saltwater anglers who chase quick, confident bites, the Berkley Gulp! Nemesis Nuclear Chicken 3in delivers a scent-forward approach to soft baits. This compact lure combines a lifelike minnow profile with a tail that flicks with natural rhythm, inviting curious gamefish to...

Berkley Gulp! Nightcrawler Natural 6-Inch: A scent-forward soft bait The Berkley Gulp! Nightcrawler Natural 6-inch soft bait blends a lifelike nightcrawler silhouette with Berkley’s renowned Gulp! scent technology. In water, the aroma tends to spread more broadly than typical soft plastics, helping the lure...

Why anglers choose Berkley Gulp! Nightcrawler Meet the Berkley Gulp! Nightcrawler in Pumpkinseed, a 6-inch freshwater lure designed to tempt bass and walleyes with a lifelike profile and a built-in scent system. The Pumpkinseed color adds visual appeal in a variety of water conditions....

Elevate Your Soft Bait Game with Berkley Gulp! Paddleshads Say goodbye to live bait hassles and guesswork. Berkley Gulp! Paddleshads fuse scent, flavor, and texture into a single soft bait that behaves like real forage in the water. In Purple Shiner, at 5 inches,...

Meet Berkley Gulp! Peeler Crab Molting, 2in Discover the 2-inch peeler crab molting soft bait from Berkley Gulp!, crafted to bring a lifelike presence and a potent scent into saltwater rigs. This compact design mirrors a fresh crab molt, with texture and color that...

Product overview Meet Berkley Gulp! Peeler Crab New Penny, a 2 in soft bait designed to mimic the lifelike aroma, texture, and look of a peeler crab. With 15 years of Gulp! evolution, this soft bait aims to deliver a convincing crustacean presentation that...

Overview Meet the Berkley Gulp! Pogy in Pearl White, a 3-inch saltwater lure designed to mimic natural prey with a subtle vibrating tail. The combination of movement and Berkley’s scent profile aims to catch the attention of fish while you focus on the moment...

Overview The Berkley Gulp! Pogy Smelt 3in is a saltwater soft bait designed to leverage scent to entice and engage fish. The extreme dispersion of the Gulp formula helps the lure stand out in a crowded strike zone, inviting curious fish to investigate. Its...

Overview The Berkley Gulp! Pogy in sardine color is a 3-inch saltwater lure designed to deliver lifelike motion and enticing scents. Its vibrating tail action helps recreate the natural escape of a baitfish, while rapid scent dispersion elevates its presence in the water. Supplied...

Elevate Inshore Fishing with Berkley Gulp! Saltwater Jerk Shad Glow 5in The Berkley Gulp! Saltwater Jerk Shad Glow 5in is designed for anglers targeting fish that hold in vertical cover. The glow color improves visibility in tinted water and overcast days. The 5-inch profile...

Overview Meet the Berkley Gulp! Saltwater Jerk Shad in New Penny, a 6 inch lure designed to tempt saltwater predators with a lifelike presence and a responsive glide. The erratic darting motion, paired with a quick glide, mimics the behavior of a struggling baitfish...

OverviewMeet the Berkley Gulp! Saltwater Jerk Shad in Pearl White, a 5-inch soft jerkbait designed for the inshore angler who hunts fish suspended in vertical cover. The bait’s lifelike action is driven by a supple, responsive tail and a subtle, salt-impregnated profile that mimics...

Overview The Berkley Gulp! Saltwater Jerk Shad in Pink Shine Glow is a 5-inch jerkbait designed for inshore anglers. It targets fish that suspend or hold in vertical cover, offering a lifelike presentation and a scent trail that helps draw bites in challenging conditions....

Meet the Berkley Gulp! Saltwater Jerk Shad Pink Shine Designed for saltwater anglers who want a versatile, scent-enhanced lure, the Berkley Gulp! Saltwater Jerk Shad Pink Shine measures 6 inches and comes in a glowing pink hue. Its lifelike shape and color are paired...

Overview The Berkley Gulp! Saltwater Jerk Shad Smelt is a purpose-built lure designed to reach fish that suspend or hold in vertical cover. Its 5-inch profile, paired with the smelt color, provides a believable silhouette in saltwater environments. The design supports natural tracking through...

OverviewDiscover the Berkley Gulp! Saltwater Jerk Shad in pearl white, a lure designed to mimic a distressed baitfish with an erratic dart and a quick glide. This action-rich profile is paired with an enhanced scent system and a split tail crafted for versatile fishing...

Overview The Berkley Gulp! Saltwater Peeler Crab Amber Glow 2in (5 cm) is a versatile soft bait crafted to resemble a crab shape with a vivid amber glow. Sized for quick casts and precise presentations, this bait blends lifelike silhouette with a color that...

Meet Berkley Gulp! Saltwater Sandworm in New Penny, a 2-inch soft plastic lure designed for saltwater anglers who want a compact, natural presentation. The New Penny hue mirrors the earthy tones of common prey on inshore flats, while the small profile helps the lure...