All-terrain performance for cover-heavy waters The Bill Lewis ATV Squarebill 1.5 brings a refined blend of depth, action, and durability to your tackle kit. With a circuit board lip, this lure tends to dive deeper and maintain a tighter wobble, helping you explore rocky...

Overview Meet the Bill Lewis ATV Squarebill 1.0, a versatile lure designed to excel across rock, wood, and grassy edges in both freshwater and saltwater settings. Its honeycomb body blends strength with a lighter profile, while the circuit board lip helps the lure dive...

Overview The Bill Lewis ATV Squarebill is designed to conquer both freshwater and saltwater basins with a compact, tough body and a circuit board lip. This setup dives a touch deeper and delivers a tighter wiggle than traditional squarebills, making it a versatile choice...

OverviewMeet the Bill Lewis ATV Squarebill 1.0, a purpose-built lure designed to thrive in tight cover, from rocky bottoms to weed edges. Its circuit board lip enables deeper dives and a tighter wiggle, helping the lure reach lockdown bass zones while maintaining a lifelike,...

Overview The Bill Lewis ATV Squarebill Crankbait is built for anglers who hunt through rocky bottoms, woody cover, and grass edges. Its compact 1.5-inch body delivers a lifelike action with a tight wiggle that appeals to predatory fish in both freshwater and saltwater. When...

Meet the Bill Lewis ATV Squarebill Guacamole Bill Lewis Outdoors brings decades of luremaking expertise to the ATV Squarebill. This versatile 1.5 inch crankbait delivers a lifelike presence that performs across both freshwater and saltwater environments, making it a trusted option for anglers targeting...

Bill Lewis ATV Squarebill Crankbait: Depth, Durability, and Realistic Action The Bill Lewis ATV Squarebill Crankbait is engineered for anglers who fish around rocks, wood, and weed edges. Building on the proven SB57 profile, the ATV couples a rugged honeycomb body with a circuit...

Meet the Bill Lewis ATV Squarebill Crankbait The ATV Squarebill blends a robust honeycomb body with a circuit board lip, delivering a controlled, tighter wiggle and a deeper dive compared to traditional squarebills. Built on a legacy of Bill Lewis Outdoors, this lure brings...

Meet the Bill Lewis ATV Squarebill Crankbait, a modern take on a proven design crafted for versatility in both freshwater and saltwater. The ATV shares the familiar body and tight action inspired by the SB-57, but it adds a circuit board lip that helps...

Overview The Bill Lewis ATV Squarebill Lure is a compact 1.5 inch plug designed for both freshwater bass and saltwater pursuits. Built to handle rock and wood cover with a tough honeycomb body, this lure balances strength with lightness for better control in tight...

Overview Meet the Bill Lewis Baby Bubbler, a compact topwater lure designed for anglers of all skill levels. With a 2-inch profile and a balanced 9/16 oz weight, this plopper-style bait is easy to cast and execute, delivering an engaging surface action that can...

Compact topwater lure that creates surface drama The Bill Lewis Baby Bubbler 55 in Ghost Bluegill blends a tiny, palm-friendly profile with a plopper-style topwater action that sits on the water's surface and delivers a distinct popping wake. At two inches, it slides through...

Overview The Bill Lewis Baby Bubbler 55 in Green Gizzard is a compact 2-inch plopper style topwater lure designed for anglers of all levels. Its small, nimble profile pairs with a rear propeller tail that delivers a distinctive splash and light chatter, helping you...

Overview The Bill Lewis Baby Bubbler 55 in Bone is a compact, 2-inch topwater bait designed to be easy for anglers of all levels to cast and work. Its plopper-style body and a lively propeller tail combine to produce a crisp surface ripple and...

OverviewMeet the Bill Lewis Baby Bubbler 55 Cajun Pearl—a compact 2-inch topwater bait designed to spark surface interactions right away. Its plopper-style body is built to generate micro splashes and a subtle wake that can draw curious fish from a distance. Whether you’re fishing...

Compact topwater lure with standout surface action The Bill Lewis Baby Bubbler 55 chrome black shad is a small but mighty topwater bait designed for anglers who value versatility. At 2 inches, it delivers a nimble profile that’s easy to cast from the bank...

Overview Meet the Bill Lewis Baby Bubbler, a compact 2-inch topwater plopper that’s approachable for anglers of all levels. Its propeller tail adds audible pops and visible surface disturbance, creating an enticing surface profile that can draw attention from nearby fish. The lure’s small,...

Overview The Bill Lewis Big GIZZ delivers a bold, lifelike presence with versatile action designed to intrigue big bass. At 6 inches and weighing 2-3/16 ounces, this lure mimics a gizzard shad with a believable profile and subtle presence that anglers can fine-tune across...

Meet the Bill Lewis Big GIZZ The Big GIZZ is built for big bites. At 6 inches, this lifelike gizzard shad imitator brings a realistic presence to the water, capable of mimicking multiple forage profiles in one lure. Its versatility shines as it doubles...

Overview The Bill Lewis Big GIZZ 2-3/16oz Numb Shad is engineered for big bites. Measuring 6 inches, it presents a lifelike gizzard shad profile designed to attract trophy bass across lakes and rivers. This lure blends a bold on-water presence with adaptable action, giving...